4.Pricing strategy
Because our products rosehip oil iconic features and patents, we decided to use in the Chinese market price skimming. First rosehip oil in New Zealand has been a very successful product, its quality has been verified, while China is a huge market, as China 's economy becomes more developed, the demand for female cosmetics is growing. We want to have a place in China 's cosmetics market, in addition to the premise of ensuring product quality, good variety of markets strategies to help the company establish a brand image is the key because we locate the target population of young women in the city, so the price strategy on the very tips. price skimming is appropriate promotion of our products in the Chinese market. China …show more content…
We will use this model and then to the consumer from the warehouse to distributors. So how come distributors to become the primary consideration. We will actively use the network media to find distributors.
Acting franchisee, company uniform sign an agency contract, authorization for the record, to obtain the corresponding authorization. Any joining distributors enjoy preferential prices to support the plan, a long-term stable cooperative relations. China 's market, we will adopt a strategy to face the consumer, which is mainly on account of our market position in China. Our products are mainly 'll take the high road in department store sales, from the warehouse to counter the use of one-stop service to facilitate our efficient understanding of consumer needs, but also to reduce intermediate links drawbacks.
F，Marketing Implementation & Control
As a new brand of cosmetics into two markets, the main pre-IPO preparation, quantitative and qualitative research pre-market demand; product concept development and testing; product entity such as internal and external packaging, the internal structure of the design; market positioning and communication strategies; official high creativity and execution; various publicity materials production; market research and development of the proposed investigation; planning and executing promotional activities; sales team formation and so
Because our products rosehip oil iconic features and patents, we decided to use in the Chinese market price skimming. First rosehip oil in New Zealand has been a very successful product, its quality has been verified, while China is a huge market, as China 's economy becomes more developed, the demand for female cosmetics is growing. We want to have a place in China 's cosmetics market, in addition to the premise of ensuring product quality, good variety of markets strategies to help the company establish a brand image is the key because we locate the target population of young women in the city, so the price strategy on the very tips. price skimming is appropriate promotion of our products in the Chinese market. China …show more content…
We will use this model and then to the consumer from the warehouse to distributors. So how come distributors to become the primary consideration. We will actively use the network media to find distributors.
Acting franchisee, company uniform sign an agency contract, authorization for the record, to obtain the corresponding authorization. Any joining distributors enjoy preferential prices to support the plan, a long-term stable cooperative relations. China 's market, we will adopt a strategy to face the consumer, which is mainly on account of our market position in China. Our products are mainly 'll take the high road in department store sales, from the warehouse to counter the use of one-stop service to facilitate our efficient understanding of consumer needs, but also to reduce intermediate links drawbacks.
F，Marketing Implementation & Control
As a new brand of cosmetics into two markets, the main pre-IPO preparation, quantitative and qualitative research pre-market demand; product concept development and testing; product entity such as internal and external packaging, the internal structure of the design; market positioning and communication strategies; official high creativity and execution; various publicity materials production; market research and development of the proposed investigation; planning and executing promotional activities; sales team formation and so