The Chicago Pirates ' Promotional Mix Essay

778 Words 4 Pages
The ballpark opened in the spring of 2001 and has a capacity of 38,496 (PNC Park Overview, 2014). According to the Pirates, PNC Park combines the best features from historic ballparks with latest amenities and comforts for both players and fans. With its two-deck design, the furthest seat from the field is only 88 feet away (PNC Park Overview, 2014).
The Pirates sell tickets through several different locations. The have a box office that is open daily at the ballpark and also opened before all home games. Tickets can also be purchased online through the Pirates website or your local Giant Eagle. Lastly, for the games that are sold out, fans can purchase tickets through Stubhub or Seat Geek, which are third party companies that allow fans to sell their tickets at any price they desire. For seating prices, please see Appendix C.

The Pittsburgh Pirates’ promotional mix features a good blend of advertising, personal selling, sales promotions, public and community relations and social media (Appendix D). However, the effectiveness of their strategies in each promotional element varies. The Pirates’ advertisements focus solely on the team and players. This focus makes sense, since the main product is baseball games. The Pirates refused to change this strategy over the 20 years of losing, but with the recent play of the team, this strategy has proved to be very successful. Organizational strengths present strategic opportunities for marketing (Shank, 2009). By…

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