The product mix and variety that Chevy has over its various vehicles would be considered a plus for me for several reasons. Having a number of vehicles to choose from allows for the Chevy brand to compete with many other automotive carmakers on different levels. The branding of chevrolet has allowed the company to compete with many of the other vehicles out there on the road (Ferrell & Hartline, 2014). The company has been able to surpass its competitor Ford in sales, and a major part of that was in the ways that Chevy could compete, with such an extensive product mix. With so many products to market Chevy can cater to a market that is very dynamic, allowing the company to target several different populations.
The Chevy corvette was to attribute
The Chevy corvette was to attribute