Cheerleading has become one of the most recognized sports over the last 20 years. Over 2.2 million individuals worldwide participate in cheerleading activity whether it is at the re-league, school sponsored, all-star, college or professional level. The first organized cheerleading team was orchestrated at the University of Minnesota in 1898. Since then, the sport has evolved from pom-pom enthusiast to decorated athletes who possess a passion and drive for the sport. The average total cost for a family who sponsors a cheerleader ranges from 2,500 to 10,00 per year. If there is additional participation on a school and/or all-star team, the price can easily double. The market size for all-star cheerleading gyms in the United States is very large.
