The Characteristics Of Social Media

Social media has become so much more than just a way to communicate with your family and friends, it has reached new heights that has made it a broad topic. The first characteristic that comes to mind would be easy, the social media apps are accessible on every smartphone device or tablet and most times when people are using their phones they are accessing a social networking site. With sites like Facebook and Twitter allowing users to speak their minds freely, opinionated is probably the most seen characteristic when dealing with social media. No topic if off limits, no one is off limits and users will stand by their opinions even if they happen to be wrong. Personable would be the next characteristic as reading status updates and seeing …show more content…
Facebook live is one of the latest and most effective ways for entertainers to promote their projects and interact with fans during a live video broadcast. This not only promotes the upcoming project, but it boosts the number of members on Facebook, because if they do not already have an account they will want to be a part of the network so they will not miss out on their favorite entertainers next live broadcast. Most recently Kevin Hart used every aspect of Facebook to promote his latest stand up movie What Now?, he did serval Facebook live posts, along with his costar Halle Berry, he even went a step further and gathered upcoming comedians who do skits via social media to make videos that promoted his project. Instagram is also another site that influences how consumers see products, it is important that a company’s Instagram page reflect everything the company has to offer. Numerous companies have started on Instagram and have become million-dollar business’, an example of this is an Atlanta based hair stylist by the name of Ming Lee, who became a millionaire after great marketing videos produced specifically for her Instagram page. She took advantage of the opportunities Instagram had provided with their latest use of video features …show more content…
Including a great headline to catch the readers eye is significant, much like writing for a newspaper article. All news releases must open with the city, state, and date, this information gives readers an idea of the region and currency of the release. There is no maximum length for press releases, some are more than a page long, it is imperative that the body paragraphs of the release to the point of the story across to readers. Information about the company should immediately follow, this includes background information, contact numbers and locations. This allows readers to know they are more than welcome to contact the business in question about any further questions or concerns. News releases use the inverted pyramid so that all the most important information is located within the first few sentences of the release, readers today have a short attention span and they like to receive their news quickly. Placing the most vital information first also eliminates the fear of getting the important aspects of your news release cut down a few paragraphs if the newspapers layout happens to change. In the attached news release the message is that SiriusXM is not only great for commercial, censorship free music, but it also has an impact on politics. The target audience include those who already have