Individualist Theory Of Self-Interest

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Within society, people are often faced with situations where they must make a decision between their immediate self-interest and what is more beneficial for their relationship, community and/or nation. (refer) The studies on what drives these motivations have a long history within psychology. (refer) Rational self-interest is the principle that most people will pursue the most beneficial outcome for themselves whether for short term, long term or both. (lange book) Economist and theorist in public goods, Gordan Tullock, once stated: ‘the average human being is about 95 percent selfish in the narrow sense of the term’ (lange book). Although self-interest cannot be disregarded as a powerful motivator, it has been argued by psychologists that …show more content…
Lange theorised the number of siblings influenced the individual’s interaction experiences, especially during childhood. Prosocial traits are learnt through sibling interaction from an early age though sharing particular resources and materials, including toys and attention from parents. There was a significant contrast between the prosocials versus individualistics and competitive, however no significant difference between individualistic and competitive orientations. In a study of 631 individuals, 311 were prosocial, 160 were individual and 73 competitive (the remaining participants were not categorized into a group) and the number of siblings was significantly higher for prosocials. It was concluded that SVO stems from different patterns of social interaction as experienced in early …show more content…
It was hypothesised those with a prosocial orientation would find environmental consequences impacting others more relevant than those with individualistic orientation. In the study, 524 random car owners in Sweden completed a questionnaire. Of the 524 car owners 44.1% were classified as prosocial and 27.7% as individualistic. Individualistics placed more weight on the outcome of environmental events that directly affected them while prosocials put focus on both environmental events that impacted them directly and indirectly. It was concluded that while both orientations were interested in environmental impact, the relationship tended to be stronger for

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