The Change in Fitness Advertisements
Every day there is at least one or more fitness advertisements I pass and see. Whether it is when I am at the gym, reading a magazine, or even just sitting on the couch watching television. Fitness advertisements are everywhere. In the gym alone there is at least ten just in the free weights area, so put that into perspective and think about how many advertisements there is about bettering one’s health just at the gym. Advertisements are supposed to pull people in and want them to want what the specific topic that is being advertised. According to Jib Fowler, “advertisements appearing in national media can be understood as having two orders of is content. The first is the appeal to deep-running drives in …show more content…
The headline state, “I have thunder thighs”. The poster has a picture of a women from waste down. She has nothing close to thunder thighs she is extremely thin. When one first looks at this they might feel bad. Many girls hate that part of their body but this advertisement by Nike is trying to make you think of this as positive. It lists all the positive things in the body about how great it is to have big thighs. The body of this advertisement has picture-and-caption copy it is relying on one to look at the picture of the women’s legs and them to describe how amazing they are. This print appeals to the need to achieve also. This ad shows that if you don’t feel comfortable with your legs you can work for what they are describing and you can achieve the legs one wants. It also uses the need for dominance in a way that if you dominate your legs you can dominate the bad self-esteem you can have and overcome it. This advertisement is one of the few that has a positive mark that one does not have to change themselves to have what is perceived to be the new fit thing. At the time of this poster the in thing was a thigh gap. The in thing in fitness changes rapidly and new things become the new fit
Every day there is at least one or more fitness advertisements I pass and see. Whether it is when I am at the gym, reading a magazine, or even just sitting on the couch watching television. Fitness advertisements are everywhere. In the gym alone there is at least ten just in the free weights area, so put that into perspective and think about how many advertisements there is about bettering one’s health just at the gym. Advertisements are supposed to pull people in and want them to want what the specific topic that is being advertised. According to Jib Fowler, “advertisements appearing in national media can be understood as having two orders of is content. The first is the appeal to deep-running drives in …show more content…
The headline state, “I have thunder thighs”. The poster has a picture of a women from waste down. She has nothing close to thunder thighs she is extremely thin. When one first looks at this they might feel bad. Many girls hate that part of their body but this advertisement by Nike is trying to make you think of this as positive. It lists all the positive things in the body about how great it is to have big thighs. The body of this advertisement has picture-and-caption copy it is relying on one to look at the picture of the women’s legs and them to describe how amazing they are. This print appeals to the need to achieve also. This ad shows that if you don’t feel comfortable with your legs you can work for what they are describing and you can achieve the legs one wants. It also uses the need for dominance in a way that if you dominate your legs you can dominate the bad self-esteem you can have and overcome it. This advertisement is one of the few that has a positive mark that one does not have to change themselves to have what is perceived to be the new fit thing. At the time of this poster the in thing was a thigh gap. The in thing in fitness changes rapidly and new things become the new fit