Social Media and Business
Interacting with friends and family across long distances has always been a common concern of humans for centuries. As social creatures, we rely on the effort of communication to strengthen our relationships with one another. To overcome the inconveniences or impossibilities of face-to-face interactions, our society has dreamed up plentiful creative solutions. Social media as we know it today can be said as an evolution traced back to the root of the Internet since it retransformed the World Wide Web to what it was initially created for – a platform to aid information exchange between users (Kaplan and Haenlin, 2010). The revolution of social media is a new way of utilizing the World Wide Web where content and applications …show more content…
The task is for marketers to become aggregators of customer communities and to adopt a complete new way of communicating with an audience in a digital environment (Jagongo and Kinyua, 2013). The focal keyword here is “talking with customers instead of at them” (Jagongo and Kinyua, 2013). Altogether, social media introduces businesses a possibility in forming conversations with the customer and if it is effectively engaged, may lead to creating the strongest brand awareness possible, word-of-mouth, in which the customer recommends the brand to another potential …show more content…
Traditionally, CRM forms from data gathered based on historical transactions and order purchases. On the social web, CRM is being adapted to support the role of the customer where it provides a highly valuable window of insight into what they are really thinking and what are likely to do next (Jagongo and Kinyua, 2013). It is essentially for businesses to learn about the type of customers who interact with its brand through online websites. Marketers are able to engage in audience sizing by understanding their customers better and such businesses can quickly add products and change prices or descriptions accordingly. Social media offers the constant connectivity for users allowing them to share information, exchange opinions and recommendations and display certain consumption
Interacting with friends and family across long distances has always been a common concern of humans for centuries. As social creatures, we rely on the effort of communication to strengthen our relationships with one another. To overcome the inconveniences or impossibilities of face-to-face interactions, our society has dreamed up plentiful creative solutions. Social media as we know it today can be said as an evolution traced back to the root of the Internet since it retransformed the World Wide Web to what it was initially created for – a platform to aid information exchange between users (Kaplan and Haenlin, 2010). The revolution of social media is a new way of utilizing the World Wide Web where content and applications …show more content…
The task is for marketers to become aggregators of customer communities and to adopt a complete new way of communicating with an audience in a digital environment (Jagongo and Kinyua, 2013). The focal keyword here is “talking with customers instead of at them” (Jagongo and Kinyua, 2013). Altogether, social media introduces businesses a possibility in forming conversations with the customer and if it is effectively engaged, may lead to creating the strongest brand awareness possible, word-of-mouth, in which the customer recommends the brand to another potential …show more content…
Traditionally, CRM forms from data gathered based on historical transactions and order purchases. On the social web, CRM is being adapted to support the role of the customer where it provides a highly valuable window of insight into what they are really thinking and what are likely to do next (Jagongo and Kinyua, 2013). It is essentially for businesses to learn about the type of customers who interact with its brand through online websites. Marketers are able to engage in audience sizing by understanding their customers better and such businesses can quickly add products and change prices or descriptions accordingly. Social media offers the constant connectivity for users allowing them to share information, exchange opinions and recommendations and display certain consumption