The Central Arecanut And Reco Chocolate: Case Study: Campo Chocolate

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Case Study on Campo Chocolate

Submitted by: - Izamuddin
Reg no:-156258123 SIMS

Submitted to: - Amith Menezes Professor of SIMS

INTRODUCTION

The Central Arecanut and Cocoa Marketing and Processing Co-operative Limited or CAMPCO was found on 11 July 1973 at Mangalore. The organization working on principles of co-operative was found to mitigate the sufferings of arecanut and cocoa growers in Indian states of Karnataka and Kerala. The CAMPCO has now extended its services to other states of India like Assam and Goa also.

The CAMPCO has now become multi state co-operative under relevant Indian laws. The organization is mainly into procurement, marketing, selling and processing of
…show more content…
Karnataka and Kerala government enthused, at this stage; the CAMPCO willingly took up the responsibility to enter the cocoa market and performed a savior’s role. As a strategy for survival in international scene the CAMPCO played a major role in establishing a name for Indian cocoa. It procured cocoa products from growers and adopting scientific processing method to market many strengths and environmental opportunities helps in developing. Dry cocoa cultivation nations. After entering into the cocoa market the co-operative was able to export cocoa beans worth 40 million to European countries in the initial phase of operation. Through sustained efforts CAMPCO has been able to ensure reasonable prices to cocoa growers. Many internal weaknesses and threats facing that firm. The co-operative had to face the problem of a limited internal market an un-remunerative export market. With the setting up of the chocolate manufacturing factory, the co-operative has been able to increase local consumption of cocoa based products and to export value added semi-finished

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