The Causes And Impacts Of Texting And Driving
The person behind the wheel is holding a smartphone in their hands. The main thing a person that is looking at this ad will see the child on the screen of the phone. The child is going after the red/orange ball that has gone to the middle of the street. On the right corner of the ad, it has BMWs logo. There are trees and houses around in the neighborhood. On the bottom of the ad, It says with all capital letters “DON’T TEXT AND DRIVE.” These letters are all capitalized because they want everyone that 's looking at the ad to see the message. It also says down below “You can’t count on a text message to reveal what’s happening on the road in front of you. That’s why, each year, an estimated 100,000 crashes have been tied to texting and driving, while an additional 1.2 million crashes involve other cell phone use.” They are trying to get their audience to know the statistics of how many people get into car accidents because they are texting and driving. It also says down below " DON 'T TXT & DRIVE" the "x" in this ad is bright red because they want to catch the reader 's …show more content…
There is also a website with a name of an organization. The organization 's website is not very clear but on the bottom of the Ad there is the "National Safety Council" the website is "www.nsc.org." This organization has many categories of driving when you go to their homepage. This page focuses on all kinds of things on how to be safe. BMW uses this in their ad because they want people who are looking at their ad to go to the organization page. This organization page can help individuals get more information on how to be a safe driver on the streets.
This car company posted this ad because they want to save children 's lives. BMWs are well known for their luxury cars. Several people all over the world drive BMWs because they are incredible to drive. BMW thought this ad would be a positive thing to do because it would want BMW owners to put down their cell phones while they’re driving. They want people to stop texting while they’re behind the wheel of a