Rhetorical Analysis Of Cigarettes

Cigarettes have been one of the leading cause for why so many lives have been ruin and damage. It has caused many deaths and still is at its all-time high. Doctors have stated that, “the reason behind the high deaths in people who are suffering form lung cancer is because many don’t know how to put the lighter down”. However, I believe that this ad I have chosen to use, made by NHC is calling for people to release themselves from smoking habits and get help, with the uses ethos, logos and pathos to tie the rhetoric aspect and make the advertisement more informative and benefiting. With any type of advertisement there is always some type of photographic piece which mainly focuses on the story you are trying to convey. In this ad you see a young girl, who look as if she is in her late teens, maybe early twenty’s, who has nothing attractive about her looks ,but has a hook coming from her mouth which symbolizes that with smoking you are trapped; once you are hooked it is hard to quit. Furthermore, with this advertisement you also see a sign of pathos, which Udemy Blog says, “when ads appeal to the emotional need of the audience; it is generally to promise product or ad to serve a …show more content…
Aristotle stated, “The first level of judgment that is casted by an audience is targeted at a speaker’s credibility”. In this advertisement however, there were two logos NHS and the smoke free log, located on the right hand side of the poster. These logos was to give credibility to the work and certainty to the audience of people. The logo NHS: The National Health Service is the publicly funded healthcare system for England. It is the largest and the oldest single-payer healthcare system which focuses on problems such as smoking habits and drinking habits, which tie into why this advertisement focus on unhooking people from smoking