I am fortunate enough to been offer a chance to research and study the amazing corporation, McDonalds, and how their people respond to emergencies or crises that may affect their way of doing business around the world which can affect the brand a great deal. I have found and will illustrate to the reader the amazing ways that McDonalds uses their unique marketing styles based on by the country where the company is located. Specifically, I will explain the following in this review, the issue that is affecting McDonalds the most in today’s world, how the company is reacting toward the issue, what type of methods they are using to help solve this issue, how this change is going to affect the company, and how the consumer is feeling about the
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When people found out about this discovery on the news, they increasingly avoided going to all fast food restaurants including Burger King, Wendy’s, and McDonalds in order reduce the risk of getting fat. The type of reaction that people around the world showed regarding the news of rising obesity resulted in fast food resturantants getting lawsuits and legislators passing laws to prevent kids from getting these certain foods that they sell to kids. Also, people were blaming marketers of this certain industry for targeting kids in their advertisements and they compared their brands to those that promoted kids smoking cigarettes. Data suggest that over twenty-five million people will spend their money and eat unhealthy foods, but marketers think that adding stricter rules about how to advertise food and drink will not be an easy procedure to secure a kid’s well being. An example of this is Ireland passed laws that prevent celebrities and cartoon characters like Tony the Tiger and the mascot for McDonalds Ronald McDonald, from being on ads that are aimed at kids to encourage them to eat unhealthy foods. Another example of new laws passed is one in France where they forced food …show more content…
The refusal for adding cartoon characters to appeal to kids in advertisement featuring foods is slowing dooming the company’s brand. Marketers of the food industry argued that eliminating advertising their brand to kids is not a good idea because they rely advertising that school is out and to lets
When people found out about this discovery on the news, they increasingly avoided going to all fast food restaurants including Burger King, Wendy’s, and McDonalds in order reduce the risk of getting fat. The type of reaction that people around the world showed regarding the news of rising obesity resulted in fast food resturantants getting lawsuits and legislators passing laws to prevent kids from getting these certain foods that they sell to kids. Also, people were blaming marketers of this certain industry for targeting kids in their advertisements and they compared their brands to those that promoted kids smoking cigarettes. Data suggest that over twenty-five million people will spend their money and eat unhealthy foods, but marketers think that adding stricter rules about how to advertise food and drink will not be an easy procedure to secure a kid’s well being. An example of this is Ireland passed laws that prevent celebrities and cartoon characters like Tony the Tiger and the mascot for McDonalds Ronald McDonald, from being on ads that are aimed at kids to encourage them to eat unhealthy foods. Another example of new laws passed is one in France where they forced food …show more content…
The refusal for adding cartoon characters to appeal to kids in advertisement featuring foods is slowing dooming the company’s brand. Marketers of the food industry argued that eliminating advertising their brand to kids is not a good idea because they rely advertising that school is out and to lets