Briarwood Medical Center Case Summary

In the case of study “Missed Opportunity” there is a young name of Susan Daniels. Ms. Daniels is the executive marketing officer of the Briarwood Medical Center, where she is attempting to acquire two billboards positioned on the property. This is a premium site because the signs broads are positioned on the central traffic highway. The Broads will present countless occasions to market the medical center and an outstanding investment. the Briarwood Medical Center was caught in a boundless fight for the market share opposing a trained rival Crestview Hospital, thus ensuring every chance to gain patients vitals. This is a prospect Susan felt that they could not afford to miss. But Ms. Daniel’s appeal is denied by the health care chief executive officer, important to them to forfeit the billboards to their rivals Crestview Hospital (Fortenberry, 2010).

Examine the pros and cons from the perspective of the Crestview Hospital of the placement of its new billboard directly adjacent to the Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.

Crestview Hospital is extremely …show more content…
Briarwood Medical Center in the beginning, fought in marketing before losing market dividend for years. Due to the unfortunate outcome, it persuaded Briarwood Medical Center administrative board to elect a new executive panel. Susan a new representative to the board was hoping to transform things, but end result, unfortunately did not pan out the way they thought the institution improved thereafter. To learn that this was a miss opportunity investors did not like hearing this type of unsatisfactory information. At this attune time health care commerce cannot bear to disregard an enormous marketing connection on the billboards; like they did (Fortenberry,