Moms Demand Action Analysis

Recently most augmentation and rhetoric researchers have come to a conclusion that visual argumentation is not only a possibility but also an actuality. Visuals have remarkably put forward arguments through using images. One example of such image is the campaign advertisement of Moms Demand Action, an organization that works towards stricter gun laws. The advertisement shows a young girl carrying a gun and another girl next to her carrying a book in a library. The top part of the image says, “One child is holding something that’s been banned in America to protect them.” Just below it says, “Guess which one”. Gun control has become a controversial issue in the United States. A person is surprised when he sees a long list of banned items and does not find gun in it. As the rise in the number of deaths from guns every year, the argument around gun safety seems more valid than ever. The organization Moms Demand Action is constantly working in an attempt to convince the society to revise their policies of gun ownership and safety. The campaign ad utilizes …show more content…
The first thing that pops up in the mind of the viewer is the wrongness attached to the kid carrying a gun. The audience then reads the question on the top and recognizes what they perceived to be wrong was in fact legally right. They have used font colors like red to signal the color of blood and white to indicate peace. The organization also uses the color red in the text Which One to hint the answer is a rifle. The use of exclamation sign behind a word or sentence is to display strong feelings towards it. The ad uses the exclamation mark behind the name Moms Demand Action to indicate their strong feelings towards their organization for fighting gun violence. Since Moms Demand Action is not a well-known organization among the common people, ethos is imperative for Moms Demand Action because it gives reliability to the