The Business Level And Corporate Level Strategies Used At Dana Holding Corporation

1703 Words Jul 30th, 2015 7 Pages
Introduction Dana Holding Corporation a leading public company in the United States’ automotive parts manufacturing industry. It mostly produces driveline products such as drive shafts, axles, and transmissions. It also provides service parts and thermal-management merchandises. Its customers include several companies that assemble light, medium, and heavy commercial vehicles both within and without the United States. Dana’s prosperity in the automotive industry comes from the business-level and corporate-level strategies it utilizes (Hitt, Ireland, & Hoskisson, 2014). The business-level approaches that Dana uses allow it to meet the demands, needs and preferences of its customers and to achieve impressive annual returns. The company’s corporate-level tactics enable it make excellent strategic decisions that affect its entire management and performance (Hill & Jones, 2012). This paper explores the various kinds of business-level and corporate-level strategies used at Dana Holding Corporation. It also looks at Dana’s competition and suggests the most efficient business- and corporate-level approaches that the company can use for its long-term success.
Business-Level Strategies for Dana Currently, Dana uses two separate business-level strategies: Cost leadership and product differentiation. The company relies on the cost control to create a competitive advantage over its rivals in the automobile parts manufacturing industry. It has been able to capture a broad clientele in…

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