Introduction Dana Holding Corporation a leading public company in the United States’ automotive parts manufacturing industry. It mostly produces driveline products such as drive shafts, axles, and transmissions. It also provides service parts and thermal-management merchandises. Its customers include several companies that assemble light, medium, and heavy commercial vehicles both within and without the United States. Dana’s prosperity in the automotive industry comes from the business-level and corporate-level strategies it utilizes (Hitt, Ireland, & Hoskisson, 2014). The business-level approaches that Dana uses allow it to meet the demands, needs and preferences of its customers and to achieve impressive annual returns. The company’s corporate-level tactics enable it make excellent strategic decisions that affect its entire management and performance (Hill & Jones, 2012). This paper explores the various kinds of business-level and corporate-level strategies used at Dana Holding Corporation. It also looks at Dana’s competition and suggests the most efficient business- and corporate-level approaches that the company can use for its long-term success.
Business-Level …show more content…
Dana employs value-neutral strategy to increase the base of its clientele and to maintain a high position in the market. The method is usually used by companies that are more concerned with creating a competitive brand in the market than the allocation of resources (Hitt et al., 2014). It helps corporations to improve their business’ operations plans. It involves establishing interaction between departments, initiating regulatory oversight, and ensuring a steady cash flow within the company (Hill & Jones, 2012). Dana relies on the approach to manage its financial activities and to ensure that all its departments work in collaboration to outwit its competitors in the
Business-Level …show more content…
Dana employs value-neutral strategy to increase the base of its clientele and to maintain a high position in the market. The method is usually used by companies that are more concerned with creating a competitive brand in the market than the allocation of resources (Hitt et al., 2014). It helps corporations to improve their business’ operations plans. It involves establishing interaction between departments, initiating regulatory oversight, and ensuring a steady cash flow within the company (Hill & Jones, 2012). Dana relies on the approach to manage its financial activities and to ensure that all its departments work in collaboration to outwit its competitors in the