The Business Communication Handbook Summary

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Dwyer, J. (2012). The business communication handbook (9th ed.), Communication in today 's workplace (pp. 2-26). Frenchs Forest, N.S.W.: Pearson Australia.

In this article, Dwyer (2012) focuses on the importance of communication by exampling a various types of communication at workplace in contemporary society. She introduces by presenting at the three forms of communication – verbal, nonverbal, and graphical communication, which is kind of behaviour and can influence by receiving/sending individual’s personal uniqueness, followed by the process of communication, which includes seven elements (sender, message, channel, receiver, feedback, context or setting and noise or interference) and shows how they are delivered to each component and
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Dwyer investigates on how social media tools subsidised to an organisation’s internal and external communication and interactions. She also places more emphasis on a social media policy to avoid traducement of the company. She discusses the opportunities and challenges of intercultural communication and suggests looking at things from a different perspective. Lastly, Dwyer focuses on acknowledging ethics in the workplace communication to be able to reach a mutual understanding.
In order to communicate successfully and effectively, it is imperative to comprehend the communication process, acknowledge barriers, bear in mind that each individual would perceive and react differently and also intercultural and ethical issues should take into account. As a nursing student, identify and utilise effective communication in the workplace would not only beneficial, but also give confidence to perform the task and furthermore, it will give the unbiased insight for better understanding of others in the
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(2014). Corporate social responsibility in the framework of quality management. Procedia - Social and Behavioral Sciences, 156(2014). 178 – 182. doi: 10.1016/j.sbspro.2014.11.166
Frolova and Lapina (2014) were aimed to promote staff member’s satisfaction, maximise their loyalty level towards organisation and decrease rotation problem by taking corporate social responsibility strategy in action within organisation quality management system. The Ishikawa diagram method was applied to attend high level of employee rotation problem and Quality house method was also utilised for investigating the optimum strategy for problem solving. This research begins by providing an introduction of the CSR concept in relation to quality management system and why CSR is needed for an organisation and society.
CSR is not only relevantly new, but also constantly developing concept that possibly cut down organisation costs, increase commitments which could boost up the employee’s loyalty level and maximise the quality of performance as part of quality management system that would be the foundation of organisation’s sustainable development guideline in for the long haul plan. Furthermore, according to the authors, in order to achieve organisational excellence, it is essential to maintaining quality in process management, acknowledging the demands of an interested party and distributing the useful input to

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