The budget for advertising: The total approx. cost for advertisement will be around $40 Million
Publicity
Objectives:
1. Building a stronger MacBook awareness globally thus making the product the best computer globally
2.To create an insatiable interest among the public thus stimulating increased demand for the products resulting to higher sales.
3.Providing the public with the in-depth information about the Apple products thus increasing the client pool
PR Plan Description Timing Cost
Press Relations It involves inducing and marketing stories to the press to increase your relevance. It involves contacting the press and giving hebdomadal press statements. The timing should be after the initial production or after having a massive …show more content…
Creating a broad public interest, that results in a higher demand for the product leading to higher sales
Sales force size: It refers to the number of the people who sells the different type pf products produced by the company. It depends on the organization of the business and the various activities.
Salesforce-type: It is the form of the organization of the sales people and is greatly influenced by the kind of the company and the different products.
Salesforce coverage: It refers to the ability of the sale force of a given company to satisfy the needs of the business and to work hard for the realization of the enterprise 's strategic goals and objectives.
Sales force compensation: It refers to the ability of the management to compensate adequately and provide appropriate remunerations to their sales people. It motivates them to work hard in the realization of their company 's aim and goals.
The budget for personal selling: Human resource is the most critical element of any business enterprise, and thus the estimated cost should be the highest. I think the budget should be around $ 100, Million.
Sales promotion
Objectives:
1. To build the product awareness
2. Provide comprehensive information about the …show more content…
Business meetings, conventions, and trade show It refers to the companies meetings with the significant shareholders and other investors. When there is need of incorporating a new decision or trading technique. Ordinarily results to a bigger sales thus more profits to the company.
Budget for sales promotion: The estimated cost for the sales promotion is $ 800,000 Promotion Mix Strategy
Promotion Goals: It refers to the primary reason for undertaking a promotion campaign. It should aim at educating the public of their products, persuading them to buy their products and reminding their customers of their products.
Promotion Mix Choice: It involves the use of the various promotion techniques such as advertising, public relations, and the sales promotion. They all contribute to increasing the target market and promoting the realization of the company`s goals and objectives.
Promotion Mix Cost: It refers to the total expenses incurred during the advertising, enhancing the publicity and promoting the sales of a
Publicity
Objectives:
1. Building a stronger MacBook awareness globally thus making the product the best computer globally
2.To create an insatiable interest among the public thus stimulating increased demand for the products resulting to higher sales.
3.Providing the public with the in-depth information about the Apple products thus increasing the client pool
PR Plan Description Timing Cost
Press Relations It involves inducing and marketing stories to the press to increase your relevance. It involves contacting the press and giving hebdomadal press statements. The timing should be after the initial production or after having a massive …show more content…
Creating a broad public interest, that results in a higher demand for the product leading to higher sales
Sales force size: It refers to the number of the people who sells the different type pf products produced by the company. It depends on the organization of the business and the various activities.
Salesforce-type: It is the form of the organization of the sales people and is greatly influenced by the kind of the company and the different products.
Salesforce coverage: It refers to the ability of the sale force of a given company to satisfy the needs of the business and to work hard for the realization of the enterprise 's strategic goals and objectives.
Sales force compensation: It refers to the ability of the management to compensate adequately and provide appropriate remunerations to their sales people. It motivates them to work hard in the realization of their company 's aim and goals.
The budget for personal selling: Human resource is the most critical element of any business enterprise, and thus the estimated cost should be the highest. I think the budget should be around $ 100, Million.
Sales promotion
Objectives:
1. To build the product awareness
2. Provide comprehensive information about the …show more content…
Business meetings, conventions, and trade show It refers to the companies meetings with the significant shareholders and other investors. When there is need of incorporating a new decision or trading technique. Ordinarily results to a bigger sales thus more profits to the company.
Budget for sales promotion: The estimated cost for the sales promotion is $ 800,000 Promotion Mix Strategy
Promotion Goals: It refers to the primary reason for undertaking a promotion campaign. It should aim at educating the public of their products, persuading them to buy their products and reminding their customers of their products.
Promotion Mix Choice: It involves the use of the various promotion techniques such as advertising, public relations, and the sales promotion. They all contribute to increasing the target market and promoting the realization of the company`s goals and objectives.
Promotion Mix Cost: It refers to the total expenses incurred during the advertising, enhancing the publicity and promoting the sales of a