The Budget For Advertising : The Total Approx Essay

1295 Words Nov 17th, 2015 null Page
The budget for advertising: The total approx. cost for advertisement will be around $40 Million

Publicity
Objectives:
1. Building a stronger MacBook awareness globally thus making the product the best computer globally
2.To create an insatiable interest among the public thus stimulating increased demand for the products resulting to higher sales.
3.Providing the public with the in-depth information about the Apple products thus increasing the client pool

PR Plan Description Timing Cost
Press Relations It involves inducing and marketing stories to the press to increase your relevance. It involves contacting the press and giving hebdomadal press statements. The timing should be after the initial production or after having a massive profits resulting from the sales of the product. It ensures that the product gets adequate publicity leading to higher profits. The approximate cost of press statements is about $ 10 million depending on the frequency and the amount of time taken. Product Publicity It is similar to product marketing, and it aims to introduce the product to the public by creating a comprehensive awareness .it enables the public to distinguish between the product and similar products from competitors. The timing should be after the introduction of a new product in the market to enhance the creation of the product image resulting to higher profits. The approx. cost is $ 1- $3 million depending on the scope of publicity. Corporate Communications It…

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