The Body Shop: a Global Industry Analysis Essay

1882 Words May 23rd, 2008 8 Pages
Body Shop International, which is traded in the London Stock Exchange as BOS and more commonly known as The Body Shop, is founded by Anita Perella Roddick. During the 1970s, when Anita and her now-husband Gordon Roddick were visiting San Francisco, they came across this particular store on Berkeley, which was selling different skin care products. This store, which was called "The Body Shop" and was founded by two locals, was also publicly promoting their fight against certain environmental concerns, even offering price cuts to customers that will bring their own bottles instead of purchasing new ones. The original store where Anita and Gordon Roddick got their idea is still continuing business in the Bay Area, but under a different …show more content…
Mission and Vision Statements, Goals, and Objectives As a world-renowned company, The Body Shop International prides itself as a company that makes a difference. Part of their mission is to devote their time, energy, and effort to the quest for changes in the society and the environment. They believe that the Company should balance both the financial and human needs of their employees, their customers, their franchisees, their suppliers, and their shareholders. The Body Shop wants to ensure that their business can sustain their present needs without compromising anything down the line. They want to be able to contribute to the local, national, and international communities that they come into transaction, ensuring care, honesty, fairness, and respect in all aspects. They believe in the fervent battle in favor of the environment, human rights, civil rights, and in contradiction of animal testing within the industry. Lastly, the Company wants to guarantee the balance between work and play, making sure that there is always passion and care in every undertaking. The Company continuously strives to provide their consumers with a one of a kind experience, by offering a wide range of high-quality and great value products and services, providing an environment that will not only entice the customers but inform and inspire them as well, and by operating in such a way that their strong commitment

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