Nam Long Case Study

Improved Essays
MNGT 5590
ORGANIZATIONAL BEHAVIOR PROPOSAL
ORGANIZATION: NAM LONG CORPORATION-BRANCH CAN THO
CONTACT: Ms DEP - DEPUTY DIRECTOR
EMAIL: phamthidep@ymail.com
PRESENTED BY:
Quynh Pham Tri and Rahul Maharjan

PART I: INTRODUCTION
For years, it has been convinced that management by culture is the powerful manner to deal with new problems, and the lack of culture could lead to lack of direction, purpose and value (Goffee and Jones, 2009). This is one of the main reasons why many of today’s companies have been changing their perception of corporation culture to adapt new world economic. Normally, HR department of an organization will be responsible for constructing culture based on the top manager’s thoughts. “The formation of
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Nam Long is one of the leading construction development companies in Vietnam that have 20 years of experience under their roof. The company’s mission is to “Create living environments that bring a sense of community to new developments”. With this mission the company is also moving towards delegating employees and becoming more flexible. It caters towards providing commercial and residential housing facilities to facilitate for the growing demand in these sectors. Like most Vietnamese companies it started out, as a private company in 1992 but after expansions became an investment corporation in 2005. It is a centralized company that has operations in various major towns and cities of Vietnam. We examined the Nam Long branch of Can Tho, which is a booming city in the Southern region of Vietnam. The branch in Can Tho has been focused more on selling lands in addition to the other real estate works that company …show more content…
According to Goffee and Jones (2009), there are four types of culture (networked, communal, fragmented, mercenary) isolated by two dimensions: sociability and solidarity. Before the description of four types of culture, these authors interpret the definition, benefits and obstacles of sociability and solidarity. First of all, sociability is described as an emotional, non-instrumental relation in an organization. This leads to sharing certain opinions, attitude, values, matter or interests from your colleagues. The performance of this term is social interaction in your company, particularly face-to-face conversations (Goffee and Jones, 2009). The contribution of sociability is to motivate all employees in term of their spirit. Being social results in the exceeded expectation of formal requirements, creativity, teamwork. However, if being in sociability, there will be no competition in your organization and people will try to accept and say excuse to each others. Those things are attributed to being tolerated and informal culture. Second, these authors defined solidarity as non-daily performance. Obviously, the delivering of solidarity is through natural actions such as common tasks, mutual interests, sharing goals (Goffee and Jones, 2009). As a result, these things benefit the objectives of company in term of strategic focus, direct

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