Sony began its advertisement with a new released announcement of brand new all-white PSP that have been described as a better form of …show more content…
The advertisement showed the stereotype about races between the white and the black. According to Hall’s claims, racism is one of the most profoundly naturalized when the world view the thing as a common sense. Sony promised to think twice about selling products with the imagery of interracial fight from here on out. The spokesman of Sony said that they would apply greater sensitivity in their selection of campaign imagery and will take due account of the increasingly global reach of such local adverts and their potential impact in other countries. Therefore, public opinions on race have already got some common sense based from the victor’s history. However, due to the peaceful diverse culture today, racism text such as certain races are better than others would not be appropriate to use in