The Importance Of Social Media On Screening

Introduction

When you shop you decide on which brand to buy. High profile sports figures, movie stars and rock bands have clearly defined brands (e.g. the big red lips and tongue logo are part of the Rolling Stones brand, Coke, Pepsi, and Tide all have well defined brands). Today, career experts recommend that young people think of themselves as a brand under development. Everyone understands how difficult the job market is and will continue to be without the necessary education and skills that will brand you professionally as a teacher, scientists, rancher, mechanic, actor, etc. Social media is now playing a major role in branding personal maturity, values and personal safety. So how do we use the new social media to your advantage? Even …show more content…
Why? Because it is becoming more cost effective. For example: As a means to speed up the screening process, some companies are requesting job applicants to respond to one or two video questions online. Those with weak responses are screened out immediately. Those who make it through the video screening are screened again by reviewing their social media presence (LinkedIn, Facebook, Twitter, Blogs, etc.). Another course of screening is scanning resumes with a software application that searches for key words or phrases that match the job …show more content…
In addition to joining and getting actively involved in professional groups, LinkedIn offers a feature through which you can get people to recommend you. Large numbers of recommendations (an average of ten) will attract employers’ attention. However, some employers care more about matching job skills to their needs rather than reviewing recommendations that may or may not be valid. Make sure your recommendations are serious, not overstated, and match your education and skills. One well written recommendation by an influential person can make a bigger impact than ten poor generic letters that can wipe out your