The Big Enchilada by Stuart Stevens: Book Review
Within this paper I will be discussing and giving a detailed description about “The Big Enchilada” and my impression of it and about George W. Bush’s 2000 election. I will also discuss within the paper on the political views of the Bush campaign that involved Bush’s positions on education, Social Security and tax cuts during the 2000 Presidential election. Also will be included an analysis of Stevens accounts as the campaign consultant during the Presidential election. The Big Enchilada is the story about the 2000 Bush campaign for the presidency that leads up to the election. Within the story we see that Stevens is hired as a campaign consultant which is involved with the presidential campaign of 2000. He is hired for the purpose of creating the political ads for the campaigners. With this story being a first person account of Stuart Stevens, which seemed to be the media strategist for the Mitt Romney campaign if I understood correctly …show more content…
We see this in the story many times such as when George W. Bush reads the final line of the script. “‘I believe we ought to cut tax rates to continue economic growth and prosperity.’ We should change this. It makes it sound like all I want to do is continue what Clinton has done. We can do better than that and we ought to say it. The whole idea of the tax plan will be to eliminate taxes for people at the bottom of the spectrum.”(Stevens Pg. 68-69) From the line referenced to this is to show that Bush in fact did promise such things to his voters. The reason for doing this is to make am runner perceive the audience to believe what they are campaigning for is the truth, but in the end they can’t come forth with all they promised to their voters. This is what Stevens was in fact trying to specify in the
Within this paper I will be discussing and giving a detailed description about “The Big Enchilada” and my impression of it and about George W. Bush’s 2000 election. I will also discuss within the paper on the political views of the Bush campaign that involved Bush’s positions on education, Social Security and tax cuts during the 2000 Presidential election. Also will be included an analysis of Stevens accounts as the campaign consultant during the Presidential election. The Big Enchilada is the story about the 2000 Bush campaign for the presidency that leads up to the election. Within the story we see that Stevens is hired as a campaign consultant which is involved with the presidential campaign of 2000. He is hired for the purpose of creating the political ads for the campaigners. With this story being a first person account of Stuart Stevens, which seemed to be the media strategist for the Mitt Romney campaign if I understood correctly …show more content…
We see this in the story many times such as when George W. Bush reads the final line of the script. “‘I believe we ought to cut tax rates to continue economic growth and prosperity.’ We should change this. It makes it sound like all I want to do is continue what Clinton has done. We can do better than that and we ought to say it. The whole idea of the tax plan will be to eliminate taxes for people at the bottom of the spectrum.”(Stevens Pg. 68-69) From the line referenced to this is to show that Bush in fact did promise such things to his voters. The reason for doing this is to make am runner perceive the audience to believe what they are campaigning for is the truth, but in the end they can’t come forth with all they promised to their voters. This is what Stevens was in fact trying to specify in the