In The Big Bang Theory clip, Sheldon’s approach to modifying behavior portrays examples experienced in our homes and workplace on a frequent basis. Whether the attempt is positive or negative reinforcement, there are various examples where parents, teachers, and employers utilize these tactics to change behavior. For example, during the potty-training stage of a toddler’s life, eager and sometimes frustrated parents use positive reinforcement strategies to move past the diaper phase. Teacher’s practice negative reinforcement when striving to correct behavioral problems in school such as the putting children in a corner. Finally, employers apply positive motivations such as pay increases or company perks to condition desired job performance
