This year, 2016, can be marked as a year when Burger King in Russia jumps on every single opportunity to be in media, without thinking what content it produces and what consequences it can face after. Facing the fact of Russian persistence and duality, we can assume it can be the reason Russian People like Donald Trump. What can be viewed as unethical and offensive in his behaviour by Americans, viewed as a strength of personality by Russians. When he was elected as the next President of the United States, Russian people were celebrating it as their own victory. Media of Russia introduced Trump as a positive character, who will not only be an overall friendly leader, but will also put effort into creating and supporting a friendship with Russia,
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Burger King decided to go deep into unethical.Burger King Russia is searching for journalists to join its ‘bloody’ press tour. The brand is willing to bring up together 50 journalists from federal agencies and arrange 3 different competitions for them. In the first one, journalists will shoot running chicken, whoever kills one - gets nuggets made out of it. In the second, media people need to cut of a chicken’s head and let it run in the glass corridor - whose chicken will run further - wins. In the final competition, journalists will have to kill as many chicken as they can having limited time. With this ‘imaginary’ press-tour, Burger King wanted to get media attention to the new promo of the company - 9 nuggets for …show more content…
Nonetheless, media has a power to shape the future of people and choose the history for the nearest years. Henceforth, it is really important for the brands not to give way to the preferences of Millennials, who desire to laugh at something that shouldn’t be funny, but to dictate a new, ethical, high-quality future for the marketing, as well as for the generation. Seeing well-done marketing campaigns, that are still interesting, and match the rules and ethics, can help people to love quality over quantity. It can also help gian companies, such as Burger King, to stay true to ethics in every country of the world. That is to say, a company who maintains ethical and thoughtful marketing executions throughout the world, has more chances to be recognized for good and stay good in the
Burger King decided to go deep into unethical.Burger King Russia is searching for journalists to join its ‘bloody’ press tour. The brand is willing to bring up together 50 journalists from federal agencies and arrange 3 different competitions for them. In the first one, journalists will shoot running chicken, whoever kills one - gets nuggets made out of it. In the second, media people need to cut of a chicken’s head and let it run in the glass corridor - whose chicken will run further - wins. In the final competition, journalists will have to kill as many chicken as they can having limited time. With this ‘imaginary’ press-tour, Burger King wanted to get media attention to the new promo of the company - 9 nuggets for …show more content…
Nonetheless, media has a power to shape the future of people and choose the history for the nearest years. Henceforth, it is really important for the brands not to give way to the preferences of Millennials, who desire to laugh at something that shouldn’t be funny, but to dictate a new, ethical, high-quality future for the marketing, as well as for the generation. Seeing well-done marketing campaigns, that are still interesting, and match the rules and ethics, can help people to love quality over quantity. It can also help gian companies, such as Burger King, to stay true to ethics in every country of the world. That is to say, a company who maintains ethical and thoughtful marketing executions throughout the world, has more chances to be recognized for good and stay good in the