The Best Things in Life Are Free Essay
Over the decades--heck, even centuries--philosophers, politicians, tycoons and other leaders have insisted that you can't get something for nothing: "There's no such thing as a free ride," or "Nothing in life is free." Well-known economist Milton Friedman once said, "There's no such thing as a free lunch." Even Entrepreneur columnist Robert Kiyosaki's rich dad told him the same thing.
But in our evolving Web 2.0 world and with Google leading the way, the rules have changed: You can get something for nothing--and for entrepreneurs, that something can have a significant impact on their businesses. Today, the web is full of free tools to help entrepreneurs start, run and grow their businesses for next to …show more content…
Gary Vaynerchuk, co-founder of Wine Library, has been taking advantage of free business tools for nearly three years to grow his 11-year-old wine retail business. Using a combination of web-based tools, such as social networking, blogging and video, he's taken his company to annual sales of $50 million. His success with these tools has even landed him two book deals and regular speaking engagements across the country. "Building brand equity and connecting with your consumers through these social tools has a global impact on your business and your brand," says Vaynerchuk, 33, who launched Wine Library with his father, Sasha, 65.
Springfield, New Jersey-based Wine Library uses Facebook, MySpace and Twitter to notify its "friends" about daily specials, something it used to do solely through e-mail. Its Facebook presence includes a custom app called Ask Gary, where people can ask questions about wine. And the