Christy Jones Case Summary

Innovating ideas also need great team players to be successful. One of the greatest advantages for start-ups, is the credibility of the people involve in the project. While working on her MBA, she created a network of well-educated people, one to help her develop the business, another one, to research the science of freezing egg and the medical protocols and a last team to be on top any technological and scientific development for the company. She also established agreements with clinics to facilitate the process and had exclusive agreements with Biogenic, the main producer of Medicult and partner-up with the largest pharmaceutical company in the fertility industry. She also established an agreement with a financial institution to finance the cost for clients. The agreements and partnership established gave her a significant advantage in the industry. Although, She had competition with already existing fertility clinics that starting offering the same services, like the case mentions Viacell as a competitor for Extend Fertility. Jones knew that in order to be successful, …show more content…
Her partnership with the best of the best in the industry at the time was extraordinary. Definitely key elements for the credibility and development of the business and to gain recognition in the market. Christy’s idea was representing an emerging market and business idea that was looked very neat and well thought. I also have to add that Christy Jones took a great risk by entering the industry when the current technological developments were not sufficient at that time. An even amore frightening was the she continue with her idea knowing the success rate in Egg freezing was very low. I would suggest Jones to wait for more researches and studies to validate her