The Benefits Of The Super Bowl

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Every year millions of individuals gather around their television to watch the Super Bowl, an all-out battle of two teams fighting for a trophy and recognition as world champions. The friends, families, co-workers, and any other large groups of people use this connection of football to bond and gain enjoyment out of the event produced by large corporations. While people are using this enjoyment to brighten their mood and have a good time, corporations are profiting large amounts of money at time individuals spend in front of their television. The Super Bowl has become a day where companies can take advantage of the large audience to provide themselves with an economic boost to raise their profits. The 2016 Super Bowl’s television audience …show more content…
In the 2016 Super Bowl CBS charged upwards to five million dollars to display a thirty second advertisement. With an audience of one hundred million this means a company selling a product at five dollars each would only need one percent of all Super Bowl viewers to purchase their product to break even. Hypothetically speaking, if five percent of the viewers decided to go purchase the product advertised the company which forked five million dollars would receive a profit of twenty million dollars. The opportunities to promote an item to consumers is worth the risk for companies who are established and can afford to pay CBS the rate for the commercial. On the opposite side of the spectrum are those companies that are not as large as major corporations such as Audi, Doritos, and TurboTax (all three which had several commercials displayed throughout the 2016 Super Bowl) can also take the risk to use a commercial to Generate profits. For the small companies the high risk of using advertisement within the Super Bowl could provide them with not only displaying their product but a chance to gain a new consumers who are unfamiliar with their work. With that being a possibility for small companies it is worth the risks for lower level companies to participate in this phenomenon. That being said, no matter the size of the company, large or small, the risks …show more content…
The Super Bowl can be described as a “Corporate Orgy” as a former football player and Assistant Professor Michael R. Real discusses in 1975. All large and relevant companies have the desire to have their products displayed throughout the Super Bowl. A company partaking in this “convention” for corporations can show the dominance and capabilities that a company has of drawing consumers to purchase their products. These practices that companies have been using for decades have become a social normality for viewers and are often a highlighted aspect of the Super Bowl. Prior to the Super Bowl airing it is common for individuals to question what type of performance these companies will be displaying and then after they will discuss them with friends, family members, and co-workers. Super Bowl viewers lack the background knowledge and aspiration to learn about the convention that companies are partaking in leaving them to be hiding in the shadows to count their

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