And as the use and demand for the internet developed further, as did the need for these internet service providers to upgrade their technology to bring the consumers faster internet, contributing to the innovation of technology that everyone relies on. However, a few of the large companies that provide internet to the majority of consumers in the Bay Area, like AT&T and Comcast, aims to control the flow of the free and open internet, and is currently trying to change their plans to increase their profits. Crippling customers freedom to explore the web as it is by allowing what service or internet domain can be allowed through these “fast lanes” -or the normal speed the consumer subscribed to- that only the major internet service providers can chose or if the website owner 's pay to be choosed. And if the consumer wants to access more at a normal speed, they’ll have to pay a good premium to see the internet as it was intended (Betters, "What Is Net Neutrality and Internet Fast Lanes, and Why Is Obama Stepping in Now?"). Though the carriers claim that these new plans are formed to protect the consumer, this conclusively will slow down the the speed of innovation, as customers for these internet service providers
And as the use and demand for the internet developed further, as did the need for these internet service providers to upgrade their technology to bring the consumers faster internet, contributing to the innovation of technology that everyone relies on. However, a few of the large companies that provide internet to the majority of consumers in the Bay Area, like AT&T and Comcast, aims to control the flow of the free and open internet, and is currently trying to change their plans to increase their profits. Crippling customers freedom to explore the web as it is by allowing what service or internet domain can be allowed through these “fast lanes” -or the normal speed the consumer subscribed to- that only the major internet service providers can chose or if the website owner 's pay to be choosed. And if the consumer wants to access more at a normal speed, they’ll have to pay a good premium to see the internet as it was intended (Betters, "What Is Net Neutrality and Internet Fast Lanes, and Why Is Obama Stepping in Now?"). Though the carriers claim that these new plans are formed to protect the consumer, this conclusively will slow down the the speed of innovation, as customers for these internet service providers