Underground Music Industry Essay

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Surviving in the underground music industry is not only luck, but also requires decent marketing strategies, having your content exposed, and sponsors to support you. Keep in mind that this is recommended advice and not hard facts on what you should do. Everybody takes different routes. It’s just how you do it that counts towards your music career.
Marketing is required to reach success. As an artist, you must know how to market your music. Marketing can be made into many different ways. Start with your city and move up until you reach world-wide. Move to a different location if you cannot spread your music. Touring can become a decent income. Start touring in different places, especially where places want it. Try the local radio and mix shows.
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There are those who make thing happen, those who wait for things to happen, and those who wonder “what just happened?” You should always be the one to make things happen. Showing initiative and asking the right questions will get you a sponsor, if not closer to one. Never be afraid of getting in contact with a possible sponsor. Schedule an appointment. Be unique with your choice of sponsor. Representatives get lots of emails for information regarding sponsorship. Make sure you will be beneficial to them, because if you are, they will be beneficial to you. Be original with your work and yourself. Every year in the music world, over one billion dollars is put towards sponsorships. A majority of that money goes towards the festivals, bigger artists, and tours. You must know your audience to secure a sponsorship and knowing what benefits that company offers. Finding what kind of audience you have is very easy with the social media sites available. Find more specific details about your fans as this can help you greatly in finding a sponsor. Starting with more specific questions, across your social media for example, you can make a more accurate assumption. Ask questions like, where they shop, what kind of things to they buy, where they get their music, etc. Finding these answers can give you a better chance at acquiring a sponsor as you know what your pitch can be. Be the pathway for a sponsor to an audience they haven’t reached yet. Next up would be to find and identify sponsors. Stated before, most of the money goes towards big tours and bigger artists. You can imagine this comes from larger corporations for bigger artists. Target the more local and smaller companies. You benefit from them and they benefit from you. For example, you are planning a tour and each venue needs a poster. You checked the costs and are assuming it will be around thirty dollars for each show. Your sponsor can cover these costs while you

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