Onyx Exteriors Gable Vents Case Study

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Product Lines________________________________________________________
Gable Vents:
The real benefit of Onyx Exteriors gable vents is its manufacture and its material. Our gables have an expected lifetime of fifty years which far exceeds the ten years of vinyl gables.
As vinyl vents age they become outdated, no longer look good, and do not vent the attic adequately. Consequently, they need to be replaced.
Galvanized gable vents offer limited improvement. They do perform better than vinyl ones and if properly maintained and painted every two years, they can last as long as twenty or thirty years. But who wants to paint every two years?
During the housing boom of the 50’s, galvanized gable vents were replaced. In the 80’s, they were replaced,
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Additionally, each distributor will be stocked with product samples personalized to the needs of their unique market. At six cents each, stickers are excellent marketing tools because they build company visibility, name recognition, and motivate customers to visit our website for additional gables.
To retain a customer, the task is as simple as these three things: treat each customer with respect; support their needs with a knowledgeable and responsive staff; and provide them with the best aluminum products on the market. By accomplishing these three things, customer loyalty is developed and maintained.
Competition in the gable market is not a concern of Onyx Exteriors. Other companies tried undercutting our prices to lure our customers and failed miserably. One competitor, Custom Gable Vents, tried to satisfy their customer’s demand for a cheaper gable vent by pricing their products near cost with no margin for shipping. After shipping many cheap vents (poorly slapped together) they lost many of their customers and almost went bankrupt.
Unethical business practices are never used. Our prices are based on material, shipping, labor, and company overhead. People want a better product and our experience has taught us…they will pay a little more for superior service and superior

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