College Athletics is a multi-billion dollar industry that has become a huge cash cow for colleges across America. Colleges use funds from sports revenue to build huge facilities and hold lavish events they otherwise couldn’t afford to hold. The American people love watching and following college sports. The National College Athletics Association (NCAA) is one of the largest companies in America. Everyone benefits, except for the athletes. The athletes work long and hard to train for their sports at the expense of their education. The colleges and universities make millions, but the athletes make nothing, and are stuck without a good education or good prospects for gainful employment. They are the unintended victims of a system that has nothing to do with education anymore, but still doesn’t give them the money they earn.
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The industry made 17.3 billion dollars in 2014 (Tracy, Marc, and Tim Rohan). Teams sell television rights, marketing rights, endorsements, athletic gear, and even the players own names. Money goes to college endowments, marketing and recruiting, and towards building bigger more expensive facilities, but not to the athlete without which none of the extravagance would be
The industry made 17.3 billion dollars in 2014 (Tracy, Marc, and Tim Rohan). Teams sell television rights, marketing rights, endorsements, athletic gear, and even the players own names. Money goes to college endowments, marketing and recruiting, and towards building bigger more expensive facilities, but not to the athlete without which none of the extravagance would be