Sephora Symbol Of Beauty

Improved Essays
“I dream of making women not only more beautiful but also happier.” (Christian Dior). Many women today are extremely into their physical image. Women create themselves to show their true symbol of beauty. They are not talking about beauty from the inside, but Beauty from the outside. Many women believe that what makes them beautiful is makeup. Makeup has become popular and companies are benefiting from it. Many companies are selling makeup and it 's become a competition for markets. Even though there are many companies who are successfully going their way to achieve getting women 's attention there is one specifically better than the rest. It is known for Sephora. Sephora has achieved getting women 's attention due to their discounts, for their …show more content…
It has to be the right shade in order for it to look great. Sephora 's fans don 't have this problem because of their full selection of makeup. According to ( Fox, M. 1998, Nov 29.) Sephora has exactly 365 of shades of both lipstick and eye shadow, 200 women and 100 men scents, cosmetics, and skin care. Women who daily shop at Sephora don 't have the problem of not finding what they want, because they have plenty to choose from and more. Women are extremely satisfied with the companies products and they are not only happy for that but also because the company itself is growing more and more each …show more content…
However how can women benefit from all of this if Sephora is not anywhere near makeup fans. How on earth can they benefit from all its quality. Well women do not have to worry about it no more because the company is growing and spreading throughout the country every day. According to ( Sephora- company capsule 2013) today there are 750 stores in 17 countries. It operates in locations such as Canada, Greece, the U.S, China, Hong Kong, Italy, Poland, and Spain. People don 't have to worry about ever not finding a store, because Sephora is spreading everywhere throughout the country. Even though there are many places where Sephora can not be found women don 't have to worry, because the company is spreading and soon it will be everywhere. Finally, every women weather is now or later will benefit from Sephora 's highly makeup quality, scents, skin care and

Related Documents

  • Decent Essays

    The publication’s target audience is for young to middle aged woman in Australia that have strong relationships with their family and friends and may have a connection in one way or another to domestic violence who are heavily associated with social media. The sophistication of Mimco products would draw in an audience of woman that would happily spend a substantial amount of money for a beauty accessory as Mimco products are at a high-end scale within similar markets. Their use of the stylistic images oh their Mimco products draws the audience in. Mimco encompasses a strong and inspirational message through their products. The use of the main three words that are consistently used through out the publication; empower, inspire and respect, motivates…

    • 259 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Micheaux Ferdinand Reflective Essay #3 Brodsky SOC 333 Women, in Western Society, are culturally raised to view their bodies as a project to be worked on, however, this viewpoint can be dissected into two different arguments. By describing their bodies as a “project”, one can interpret that the body of female is being objectified and further the oppression of women by forcing them to take certain daily rituals, that waste time and money, to further the ideal of the “male gaze”. The opposing argument could be that teaching women to work on themselves can both allow them to express themselves, and help them become the best person they could be in life. Both of these arguments have valid reasons in the social and cultural history of the Western…

    • 942 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In today’s society, beauty is defined by what we see from celebrities on social media and magazines. When one looks at thin, flawless models, it is hard to look in a mirror and call themself beautiful. “Easy, Breezy, beautiful, CoverGirl,” is a phrase that was found by CoverGirl and associated it with their brand. CoverGirl is a makeup brand that stresses every woman is beautiful and makeup is meant to enhance their natural beauty, not to cover it. A commercial I choose from CoverGirl shows that girls are able to do anything just as much as guys are able to.…

    • 999 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    JCP has been making use of omnichannel merchandising to provide customers the ability to seamlessly shop both in stores and on line. By adopting this approach, JCPenney is helping bring in customers to the stores. JCP has continued to bolster traffic and shopping in the stores by adding about 500 Sephora’s into stores. Not only has JCP benefited from the addition of Sephora, but it has also benefited from expanding its accessory, intimate apparel, handbags, and shoe departments. JCPenney’s fine jewelry section has also been a main staple for customers to come into the stores.…

    • 751 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    But I still feel that even though Sephora mostly only sells higher end products that it is still a great website to buy makeup…

    • 1068 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    Instead of magazine advertisements selling fashion in a direct way such as with females, advertisers much sell fashion and/or their product in a subtle way (Ifezue, 2010). Men are respected by what they think and women are seen as respected by what they look…

    • 1164 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Seventeen Ad Analysis

    • 800 Words
    • 4 Pages

    Americans saw a drastic social change in the years immediately following World War II. Young women sought out help and support from major magazines, specifically Seventeen Magazine in the years 1946 and 1947. Both teenage girls and young women were the targeted audience, and though they were close in age, their social interactions and fashion senses were on separate ends of the spectrum. In a Seventeen ad. published in 1947- the company influences it’s audience to invest in their new “natural” makeup that men will love.…

    • 800 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Definition Of Beauty

    • 1350 Words
    • 6 Pages

    Attractiveness should not be dependent upon makeup and where you use it. Makeup is not a necessity, but instead it is just adding to natural beauty and without makeup everyone is still whole (Herrick). Author Lexi Herrick really emphasizes what beauty really means and everyone should not be worried about how people see them but how they feel in their own skin. As someone who wears makeup frequently, I believe that makeup does not define who I am, but it just adds to my beauty. When I go to work and I receive compliments about my skin when I do not wear any purchased cosmetics on my face it makes me feel more confident in my skin and happier.…

    • 1350 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Retailers use the women’s mentality that shopping gives them power to control their decisions by offering them hot deals or tempting rewards. This rewards and deals motivate the emotions of a woman to spend more. In this growing online retailing world, shopping malls and stores are one of the place where women can go without worrying about their children and husband and enjoy their freedom. Norton that the retail stores and advertising appeals pathos of women so the retailers can sell anything that they want…

    • 882 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The quality of the makeup product is immensely important because the product should perform well. Opinions of makeup users all over the world is the way products’ quality is determined. Products that are viewed as good quality products are universally known as good products because of the success the product has produced for thousands of people. The same thing goes for products with bad quality; when a product doesn’t work well for people, it receives unfavorable publicity and therefore is deemed as substandard quality. High end makeup is considered to be the better of the two types when it comes to quality.…

    • 790 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    That was the very key to this digital campaign. Instead of simply focusing on how to push their product and why their product is great, Always focused on something that is universally important. They focused on the question, “What is wrong here?” and sought an answer to “How can we make it better.” The campaign is for and about women, and therefore bound to resonate with them. This brilliant marketing campaign made a large splash, but is not exactly new in terms of marketing ideas.…

    • 1132 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    It puts the store in front of a “’captive audience’” with the goal of expanding on the “brand that people love, and that still feels special and a little exclusive.” It is poised to expand globally in early 2018, when it will open an 8,500-square-foot store in Dubai – the beginning of a four-year plan to open six to eight stores in the Middle East. Lauren is currently looking for collaborators to facilitate expansion into Japan and the U.K., as…

    • 831 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    In the 1900s, cosmetic products, like the Sweet Georgia Brown Cleansing Lotion, were introduced to American culture and slowly began to replace the process of creating beauty products at home. The Sweet Georgia Brown Cleansing Lotion, made by Valmor Products Co., is an example of one of the new beauty products introduced at the end of the early 1900s. This product was specialized for African-American women, which can be understood from the image of the African-American woman featured on the bottle. The cleansing lotion was intended to cleanse, and arguably whiten, an African-American woman’s skin, which can also be understood from the image of the African-American women on the bottle since she is visibly wearing products that give the appearance…

    • 1557 Words
    • 7 Pages
    Superior Essays
  • Superior Essays

    The Dove Real Beauty Campaign: An Attempt to Revise the Definition of Beauty The definition of “beauty” depends on many variables including age, gender, and culture. Furthermore, it is subjective to the interpretation of individuals and its portrayal in the media. In recent years, the media has generally portrayed the "ideal woman" as tall, white, thin, with a cylindrical body, and blonde hair (Nelson). Dove’s…

    • 1318 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Market Analysis Of Chanel

    • 701 Words
    • 3 Pages

    E. Market, industry and competitive analysis by company Target Audience Chanel customers are women who want to identify what Chanel represents which is elegance, simplicity, modern and class. Chanel cosmetics are targeted at a younger consumer but they still retain “classic” market, which is their forte. Since 2002, with the launch of Chance perfume, Chanel is targeting women between the ages 18-39. Market and industry analysis by company In 1999, Chanel changes its historical attitude which represented scarcity and luxury and aims to reach younger customer group by its youth strategy.…

    • 701 Words
    • 3 Pages
    Improved Essays

Related Topics