The Beauty Myth: How Images Of Beauty Are Used Against Women By Naomi Wolf

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The book “The Beauty Myth: How Images of Beauty are Used Against Women” by Naomi Wolf explains the forced standards of beauty on women. Naomi explains how the amount of power gained by women can affect the more beauty standards they also gain. Naomi puts these standards in six different categories: Work, Culture, Religion, Sex, Hunger, and Violence. She does state that the book is not so much about the women, but more so about men’s power and industrialization. Naomi explains the beauty myth as “... Physical appearance, bodies, faces, clothes-matter so much…” (Wolf 9). The explanation is that physical appearance is a main measure of self-worth for multiple women. Although not every woman sees' appearance, in the same manner, all women see it …show more content…
This fight was the first step in the creation of the beauty myth and the way the business industry treats women. Naomi states “... She’s a first-class beauty, her face is her fortune” (Wolf 20). Men in the industry started the marketing portion specifically for the women wanting to be in the work field. “The beauty myth… links women’s energy into the machine of power while altering the machine as little as possible to accommodate them; at the same time, like the transformer, it weakens women at its point of energy” (Wolf 21). Men are the machine that our energy cycles through and chosen how much will be used and how much will be weakened. Women are enabled to work in the industry so men can rupture their confidence and attempt to convince everyone that women do not belong in the work industry. As well as their payment for certain jobs prove the same fact. Women in respectable jobs got paid between $7,000 and $28,000 while women using their beauty like “... Miss American earned $150,000, a $42,000 scholarship, and a $30,000 car” (Wolf 50). So how is it that women are allowed to work in these prestigious jobs, but are earning less than someone who may never have to go to any sort of elevated schooling. Women that go through schooling should be praised for their intelligence not scolded for being intelligent or told that being gorgeous is more important. It should be …show more content…
Children learn that those women are the definition of strong when in history books there are women like Harriet Tubman who freed slaves or Rosie the Riveter who recruited female workers for the munitions' industry during World War II. “Culture stereotypes women to fit the myth by flattening the feminine into beauty-without-intelligence or intelligence-without-beauty; women are allowed a mind or a body but not both” (Wolf 59). In stories like The Wizard of Oz where there are two female characters with one “beauty-without-intelligence” and one “intelligence-without-beauty”, in this case, Glenda and the Wicked Witch of the West, beauty always wins in the end. This defines “one winner and one loser in the beauty myth” (Wolf 60). In stories and books, writers reverse the beauty myth making an intelligent and beautiful lady who is also the winner of the book. In those books, the protagonist cares more about her friends or family than her beauty so gives it up or shows how low of importance her beauty is over anything else. Not only is the beauty myth involved in television, but it is also involved with most magazines. In one of Naomi’s interviews, a young woman stated “... I feel like throwing out all my clothes and everything in my refrigerator and telling my boyfriend to never call me again and blowtorching my

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