The Battle Of The Hero Essay

709 Words Nov 18th, 2015 3 Pages
The Types of Stories You See in Movies That You Can Use In Developing Your Brand

Stories pass from generation to generation. From The Iliad to Twilight, they’re shared and shared again. Movies, books, songs, poems tell various stories that evoke reactions and emotions from people. Every brand has a story to tell. The question is how will you frame your brand story to make it memorable.

The Hero…
People root for the hero. It’s exciting to see the hero swoop in and save the day, seeing good triumph evil. This classic type of story is filled with excitement, danger and legendary characters. The plot is simple the villain is planning on destroying the city while the hero encounters obstacles along the way before defeating the villain thus saving the innocent. A villain isn’t necessary for creating a brand hero character, but the formula works the save. What are you saving the audience from?

The Journey…
Road trips, Vacations, Journeys to the beyond, people will come along for the ride. Lord of the Rings is one epic journey that earned billions in the box office because of powerful compelling storytelling. The famous Johnnie Walker ad is one man walking and talking about his journey. This classic story is filled with adventure, challenges and beautiful scenery. The plot revolves around the protagonist and his/her quest to reach their destination. A journey story allows for several branding opportunities, especially when utilizing social media.

The Comedy…
Laughter is…

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