Trying to change someone's opinion is like trying to sell someone a car. You need to sell them on your argument and prove that it is better than its competitors. A good salesman knows that they have to use; informative facts, shocking statistics, riveting stories and most importantly persuasive language. A persuasive writer is basically a salesman in disguise. Similar to selling a car, a writer has to sell the reader on their arguments and personal writing style. Ultimately, they can have all the facts and statistics in the world, but if the reader doesn't feel the passion they won't buy anything. Nina Burleigh, author of “The Battle Against ‘Hate Speech’ on College Campuses Gives Rise to a Generation That Hates Speech” is the kind of writer
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Although a title seems frivolous, it is really important because it is the first thing the reader sees. Titles are especially important for articles because every piece is competing for the reader's attention. A title can either make a reader want to fall asleep or make them excited to read the article. In this case, Burleigh’s title, “The Battle Against ‘Hate Speech’ on College Campuses Gives Rise to a Generation That Hates Speech” excites the reader. Even if some readers interpret the title as snarky or even rude, it still will get them to read the article because it is short, witty, and gets to the point. Nwanevu’s title, “The Kids Are Right: There’s Nothing Outrageous About Stamping out Bigoted Speech” seems somewhat boring in comparison. Another issue with this title is that referring to college students as “the kids” is almost patronizing and makes the author seem out of date. After reading the entire article one can conclude that Nwanevu is most likely being sarcastic and mocking the older generation, but the reader does not know that until after reading it. Even after one finishes it, many readers will not catch the satirical undertones. Whether the title is interpreted as sarcastic, patronizing, or simply just an ordinary title it is not as eye-catching as Burleigh’s
Although a title seems frivolous, it is really important because it is the first thing the reader sees. Titles are especially important for articles because every piece is competing for the reader's attention. A title can either make a reader want to fall asleep or make them excited to read the article. In this case, Burleigh’s title, “The Battle Against ‘Hate Speech’ on College Campuses Gives Rise to a Generation That Hates Speech” excites the reader. Even if some readers interpret the title as snarky or even rude, it still will get them to read the article because it is short, witty, and gets to the point. Nwanevu’s title, “The Kids Are Right: There’s Nothing Outrageous About Stamping out Bigoted Speech” seems somewhat boring in comparison. Another issue with this title is that referring to college students as “the kids” is almost patronizing and makes the author seem out of date. After reading the entire article one can conclude that Nwanevu is most likely being sarcastic and mocking the older generation, but the reader does not know that until after reading it. Even after one finishes it, many readers will not catch the satirical undertones. Whether the title is interpreted as sarcastic, patronizing, or simply just an ordinary title it is not as eye-catching as Burleigh’s