In Jennifer Lopez’s “7- Day Ultra-Fast Slim Kit,” she claims that it will reduce “belly- bloat” and can “switch your metabolism into rapid fat burning mode.” This advertisements targets individuals who are insecure about their weights and how their bodies appear as a result. It also targets those who are not willing to put the healthy effort into losing weight, but want the easy way out to losing weight. The message that is being sent out through this advertisement is that losing weight is easy and effortless through this slim kit, it also sends highlights the idea of the “ideal” body type. The advertisement is promoted by Jennifer Lopez, since it is her product, she will get commission through sales.…
The always have a clear complexion. They always talk in a smooth voice and talk like they are interested in the male actor. The woman usually wear a revealing top. Their pants are also tight fitting and if not pants they are wearing very short shorts. The company believes that if they uses attractive woman it will attracted more people to their product because they want people to believe that if you drink there product then the consumer will attract beautiful…
No one knows. No one listens. No one cares. Melinda Sordino is an “outcast”. In the novel, Speak by Laurie Halse Anderson, Melinda is unfortunately a young victim of rape who silently possesses a hidden, screaming message.…
Whether we are aware of it or not, an effective commercial that is focused on advertising a product is meant to equally influence our attitudes towards a product. Having said that, many marketers have a number of different strategies they use in order to convince the targeted audience that they need something in their life. Notably, one of these many strategies used are rhetorical methods. One particular commercial that successfully uses rhetorical methods is the Cover Girl #GirlsCan commercial. In this commercial, Cover Girl attempts to capture female attention by using rhetorical devices: ethos, pathos, and logos.…
Life goes by in a blink of an eye, and before one knows it, everything could be over. Ellen Goodman, author of "The Company Man," emphasizes that life is too short to focus solely on the corporate world. Goodman utilizes cynical irony and bitter sarcasm to describe her attitude od distaste toward a workaholic and the way close people in his life felt about him. Anyone who knew him would describe him as a "workaholic." Phil, a fifty-one year old vice-president, could no longer be considered a family man, but a "company man" due to the long hours he spent at work.…
In the 2013 issue of InStyle, Aveeno, a major company for women’s hygiene products, placed an ad in the magazine for a daily moisturizing lotion. The ad used popular celebrity Jennifer Aniston to help endorse their product. It captured the attention of millions of women who read the magazine monthly by making their product stand out from others. The ad convinced viewers that Jennifer Aniston has flawless skin from using Aveeno Active Naturals daily moisturizing lotion. They achieved this by focusing on the emotion appeal, credibility and logical reasoning of the advertisement.…
This advertisement is very effective for numerous of reasons. For one, every woman wants to feel fabulous. Women want to be able to switch things up and be versatile at the same time. By purchasing the fragrance and beauty collection, a woman would pay one price to achieve three looks, and also release a soothing aroma depending on the occasion or look the woman is aiming to…
They intensified her cheekbones by highlighting it, which gives her a more thinner, prettier face. They also enhanced her lips by highlighting so it looks very glossy. This is extremely important because that is what the whole product is offering to the potential buyers. If it show that it gives off a beautiful glossy look as it shows in the avert, then more individuals will want to purchase the product. This advertisement is trying to convince you that your lips will be as glossy and taken care of, as in the picture of the advertisement.…
As he smells the scent of her secret deodorant he still struggles to get up as he appears to be a lazy guy, but yet appreciates his wife. The women in this commercial is todays average house wife, she has herself together as well as being in control of herself but still wants affection from her husband. He may be a strong, active, and has money to do anything he wants but doesn’t have any motivation which causes the wife to act “motherly” towards him when she hugs him, and he leans his head on her shoulder. Like the weight watchers commercial, the women’s body is portrayed as the man’s attraction to maintain the relationship between the two. With the help of secret deodorant she now relay’s on this product to not only keep her attractive figure but to make herself smell attractive as…
Fabletics co-founder Kate Hudson isn't just another celebrity who lent her name to a company; she wears the stylish activewear because it supports her in her active lifestyle. Kate knew that consumers loved the Fabletic's commercials that showed her behind the scenes, therefore, Kate decided to take photo of herself in her Fabletics using her phone and include them in the brand's new 30-second ad. Consumers are becoming tired of models wearing clothes in commercials; the trend, which Kate and Fabletics quickly adopted, is to show real people wearing the clothing for in everyday situations. Granted, Kate Hudson is as beautiful as any model, however, she comes across as genuine.…
Alicia Silverstone, a clueless star, as the media calls her. She wrote a book named “The Kind Mama”, which talks about the care for babies. She says that she has not given her son a “drop of medicine” and her son is healthy with a vegan diet (Wenn). This gives off a wrong message to other parents that being vegetarian can protect from illness. In fact, vegetarians are more at risk of being allergic to many substances.…
Beside these ads are comments posted regarding the amazing and fantastic appearance of these women. It is photographs such as these that give women the impression that unless they are 5’8 and weigh 100 pounds they are somehow fat and ugly. Models are a great example because they are encouraged to stay at an unhealthy weight. When a designer has new clothes sewn, there is as little material as possible used until after a showing of the new designs. The models wearing these clothes need to be a small size in order to fit into them.…
While some ads are created to advertise a product, most of them have different meaning to what is being portrayed, females are often used to show the power of men and the dehumanization of women. Society has accepted this false advertising of women and is affecting everyone. Red Tape is a men’s clothing and footwear company, in India known for it’s high fashion and lifestyle and comfortability and unique craftsmanship. Varying from semi formal and casual wear of Shirts, Tees, Trousers, Denims, Sweaters, Jackets and Accessories such as Belts, Socks, Hankies and Wallets. Red Tape launched in 1996 and is continuing to grow into a high style brand that is making a global influence.…
I think it 's an effective way to sell this item to the audience because they are using a celebrity that female loves to actually show off their product. You would kind of want a famous face to show off how the makeup compliments the face and actually shows that it…
The commercial emulates logos by putting a woman of every shade in the commercial; when the audience sees this, regardless of what their skin tone is, they will be more likely to buy the product, because there is a higher chance that Fenty will have their right shade. Additionally, the Rihanna Fenty Beauty commercial uses ethos to sell the product. The owner of the Fenty Beauty brand, Rihanna used her status as a celebrity to get more people to purchase her make-up. Rihanna’s face shows up in the commercial at around 11 seconds in, and this could influence her fans to buy the…