The Australian Beauty Industry

Improved Essays
The demand for cosmetic and beauty services is growing rapidly in Australia and cosmetic medicine is becoming far more common. Women of the new millennium are interested in taking care of their appearance and ensuring that they maintain their youthful looks for as long as possible (Black 2004, p. 20). They are not necessarily fuelled by societal perceptions of the ideal face and body image; it’s more about how they present themselves. They feel young on the inside and want this to be reflected in their appearance. What is interesting, concern about physical appearance is wide spread among the general population and does not significantly vary by socio-economic status, as proved by a large population-based research by Harris and Carr (2001, …show more content…
Per capita, Australia spends 40% more on cosmetic treatments than the USA (AACDS 2015).
Beauty industry in Australia has undergone tremendous changes in recent years and is growing at a furious rate, advancing in professionalism, technology and capability. The traditional beauty therapy offering services such as manicures, facials and waxing may soon become a thing of the past. Replacing these traditional services are what are known dermal therapies and cosmetic medicine. The term refers to a specialty that primarily focuses on improving cosmetic appearance of the skin through both invasive and non-invasive treatment modalities (Russel n.d.). This includes chemical skin peels, injectable treatments, laser hair removal, skin resurfacing and other advanced dermal techniques that target specific skin concerns on a deeper cellular level. Dermal therapies are also considered treatments which provide consistently visible results, as opposed to "fluffy" or "feel-good" treatments (Professional Beauty 2011). Ten years ago we had only a number of facial creams and basic professional
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After getting my bachelor degree in business I realized that it didn’t fascinate me and decided to follow my passion for beauty and love for helping people. Fortunately, I love to learn and I see learning as a lifelong process. While spending most of my teenage years at mom’s spa salon, I realised that traditional beauty therapy has limitations. My particular passion is corrective treatments rather than beauty so I want to specialise in this area. My goal is to complete Advanced Diploma in Dermal Science and ideally first get my work experience with a clinic whose focus is on advanced skin therapies. I want to pursue further studies and gain a Master’s degree in nursing, followed by diploma of cosmetic nursing, as I want to measurably increase the scope of treatment capabilities I can perform. My goal is to keep advancing my understanding of treatment protocols to a higher and more scientific level. I’m sure the advanced diploma will give me a great confidence in understanding various skin conditions and more effective ways of treating skin for sustained improvement. This is a rapidly changing industry with advanced technologies, procedures and qualifications now starting to define its identity. I love change and enjoy broadening my horizons, so I look forward to what doors my formal qualification will open up for me

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