Tv Case Study

Improved Essays
My father is working at Sony at right now, and he said that TV was developed by the Japanese company, such as Sony and Panasonic. However, TV is no longer difficult to produce at all of the company. The reason is that the new company, such as Samsung, LG, and Chinese enterprise was a factory where is located at oversea of Sony. Sony tried to produce as low price as they could, but such a company imitated the technology that how to produce the cheapest way, and then they engaged as the low-cost company, which is produced the TV by the low price. Why has TV become such a product that is produced by developing company? Firstly, I will suggest the aspect of TV on the market. It is an elastic product on the market because it is a necessary …show more content…
The producer such as new company will be able to react the needs of the market; in other words, they can produce the stuff rapidly than Sony because they focus on producing just TV so they know how to maximize the quantity profit in short term. In economic term, they have the knowledge of how to run the company with the minimal costs; especially they can save the variable cost. Also, they can save the fixed cost rather than Sony in terms of producing TV. In this term, such a new companies have a lower budget to exploit the new machine or new technic because they just imitate the large company methods. Their fixed costs are based on the factory and wage; actually, they do not need to pay the high wage for the worker because their country is not high wage standard. So the can save a lot of money in terms of fixed cost. Also, their variable cost is mainly material fee, but this is the almost same with a large company. So we do not need to consider deeply. Such a new company can save the marginal cost because they only focus on producing the TV. On the other hand, large companies such as Sony need to consider the development cost for other products, so they need to high amount of marginal cost in terms of producing TV. Also, they need to keep the budget for …show more content…
However, it is difficult to entry because most of the company have the knowledge than how to produce the effective and the cheapest price in order to sell by the low price. Because this market structure is a competitive market, but actually such as an oligopoly because the most of the share has belonged to the large company, such as Sony, Panasonic, Samsung, LG and some new developing company. Large companies like Sony needs to come up with how to compete other company. And then, we can suggest the tactics to them using their characteristics and strong pushes the added value to the consumer. One method for them, that is we sell the product with the video game machine, such as PS4. Because Sony is the one of the most popular company who sells the video game stuff to the market. Video game stuff needs to use the high technology, so new company cannot imitate the making those stuff like a large company. If they sell with Video Game machine and discount, they would be able to urge to sell the TV more. However, the selling complementary goods do not affect to the selling TV. That is because consumers are thinking that it does not matter to play via whatever TV. Therefore, good tactics are that large company sells the both items, and then discounts them. The all of producing TV Company is categorized as “price-taker” because there is a bunch of product in the market and competing. So if

Related Documents

  • Improved Essays

    In addition, computerized TV estimated to develop quickly in India and China. Close to, the advanced TV request anticipated to develop, with Asia-Pacific and Europe holding biggest number of DTV homes. The HDTV will likewise prone to develop in North America showcase in the following couple of years. With the expanding rivalry, more organizations are looking to bring innovative products and technologies in the market. The global consumer electronics market is expected double digit growth in the coming…

    • 763 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Riding The Bear Analysis

    • 1544 Words
    • 7 Pages

    The movie “ Triumph of the Nerds: Riding the Bear” may sounded funny when you first heard it, but in fact it is a documentary about how Microsoft rise as a major company that produces Operating System (OS) that is used worldwide until this day. The key of Microsoft success can be seen from the title “Riding the Bear”, where at that time Microsoft was still a small company that has a very smart business strategy. The business strategy that Microsoft employed is the utilization of a powerful company called the IBM, and in a way they rose to the top by using them. Another important part of the movie is the fact that this is the initial introduction to the world of Personal Computer (PC), whereas at that time the idea of a small size plastic boxes…

    • 1544 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Overland Trucking 1. Relevant costs that would be incurred with accepting FHP’s proposal would be insurance, fuel, oil lubricants, tolls, parts and small tools, hourly wages for drivers and the trailer pool expense. Fixed costs are not relevant as they will be incurred regardless if Overland accepts the deal or not. These expenses are a fixed amount that do not fluctuate with the number of shipments the company does. 2.…

    • 805 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    A premium cost for a television in the back? Money. It is becoming easier to get as development gets cheaper, able to lower prices to sell more and make a greater profit at the same rate. Advancements are being made constantly, going over the heads of those willing to pay for…

    • 860 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Selective Critique of “Television: The Plug-In Drug” With television’s debut over half a century ago, the first generation of viewers anticipated the new device to radically change family life. In the essay “Television the Plug-In Drug,” Marie Winn asserts that it has, and maintains that the contemporary cultural addiction to television is one of the main contributing factors to the deterioration of meaningful relationships within the family and communication skills in general (438-46). Winn argues that watching television has become a detrimental habit where individuals spend more time with the television than with their family, which undermines healthy relationships among family members and the uniqueness of individual families. For evidence,…

    • 933 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Some of the driving forces of change in the discount/variety store industry are gaining new customers and retaining frequent customers. Dollar General accomplishes this by offering low prices and convenient locations and easy to shop store formats. Frequent customers are retained because they save money. Another driving force of change is the digital revolution. Dollar General offers customers DG Digital Coupon program to more than 11,300 stores across 40 states (Dollar General News Center, 2014).…

    • 1135 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Other companies attempt to imitate Sony’s products and produce them at a lower manufacturing cost which lowers the costs of their products to consumers. Matsushita products, on the other hand, aren’t able to increase their prices to consumers since they aren’t as high end and demanding to produce. Their products have low demand uncertainty which means that they have…

    • 1873 Words
    • 7 Pages
    Improved Essays
  • Superior Essays

    Youtube Case Study

    • 1314 Words
    • 5 Pages

    In 2006, YouTube dominated the online video market with 46% of traffic. MySpace had 23%, while Google only had 10.25%. YouTube, a company that was created in 2005, it quickly became the most popular online video site with more than 100 million videos uploaded, watched, and shared per day. In addition, people watched video on YouTube 4 times more than on Google. Although Google had a name brand, had a bigger technical capability that supported multiple formats, and could better handle legal matters, it was not popular.…

    • 1314 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Newest Generation Increasingly Turning Away From TV The inventors of Netflix and YouTube have made it easier than ever for children to watch movies on almost every small screen there is. It is more common to see more people facing their screen watching a movie, rather than seeing someone watch a movie on a television. Our modern world is constantly figuring out more ways to see and watch movies everywhere they go.…

    • 436 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Food Industry Analysis Essay

    • 2314 Words
    • 10 Pages

    General Environment The baking mix and prepared food production industry has revenue of $26.6 billion, annual growth of 3.1%, and is made up of 1,180 businesses. The industry consists of 44.5% perishable prepared foods sold in bulk or packages, 32.9% other food preparations, 14.6% liquid, dried, and frozen eggs, and 8% flavoring powders, tablets, and pastes. The key external drivers are demand from food manufacturing, agricultural price index, per capita disposable income, healthy eating index, and trade-weighted index. This industry is broken down into five different markets: food manufacturers, grocery retailers, exports, grocery wholesalers, and foodservice providers.…

    • 2314 Words
    • 10 Pages
    Improved Essays
  • Great Essays

    The Microeconomics of International business Market structure creates market power and investment. The four market structures: Perfect competition, Monopolistic competition, Oligopoly and Monopoly, divides industries by (Sloman, Hinde and Garratt, 2010, p. 213) “the degree of competition.” Thus, a firm’s market structure depends upon its competition. Perfect competition (Sloman, Hinde, Garratt, 2010, p. 213) “A market structure that has many firms producing identical products, price takers and has freedom of entry.” Thus, perfect competition has many firms producing similar or same products at different prices.…

    • 1086 Words
    • 4 Pages
    Great Essays
  • Great Essays

    Reality Shows Case Study

    • 1907 Words
    • 8 Pages

    EXECUTIVE SUMMARY This study titled “IMPACT OF REALITY SHOW ON ITS VIEWERS WITH SPECIFIC REFERANCE TO SCHOOL CHILDREN IN JAYANAGAR, BANGALORE” particularly concentrates on the impact of reality shows on children with the manifestation of many new television channels, there has been an increase in the competition amongst the channels. Reality TV shows are very famous among the people of the country. People of all ages watch the reality shows which are telecasted in different channels in different languages. The reality shows today are viewed by the people more curiously s it contains lot of excitement and twists.…

    • 1907 Words
    • 8 Pages
    Great Essays
  • Great Essays

    Critical issues: Government The proposal developed by government says: “all the fast food chains should be overcome”. This proposal creates an issue for KFC since their food claims as unhealthy food for customers. Mainly, the advertisement about fast food will be banned, including KFC. When the government accepts, KFC will have a hard time in promoting their products in Malaysia.…

    • 1719 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Kotler and Armstrong (2014) stated that marketing mix is a “set of tactical marketing tools: Product, Price, Place, Promotion that the firm blends to produce the response it wants in the target market” (p. 76). The first element of 4Ps is Product. Yudelson (1999) defined product as all the benefits (present or anticipated) that the buyer acquired from the exchange. Product is the goods or services that are created by company and offered in the business sector to fulfill shoppers’ needs.…

    • 1009 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    On the other hand some firms may deliberately raise the prices to convey that their product is of high esteem value. In both cases, the pricing strategy has to match the total marketing strategy, that is, for pricing the product higher, the product quality should also be good. The firm may also give a more attractive packaging, re-launch the product or add more features to justify the price rise. • Product Differentiation Product characteristics also determine the price of the product.…

    • 1072 Words
    • 5 Pages
    Improved Essays

Related Topics