The Art Of Leadership : An Essential Requirement For Effective Leadership
II. “Onliness is the true test of a zag. If you can’t say you’re the “only”, go back and start over” (Neumeier, 2007, p.65). “Brand alignment is the practice of linking your business strategy to customer experience-aligning all your company behaviors behind a clearly articulated zag” (Neumeier, 2007, p.72). The organization was too caught to past success of other brands to notice they had to create a whole new zag for this product.
III. The CEO will be responsible for unlinking the new product from previous products within the organization. The marketing department will be responsible for creating a new image and marketing tactics for the new product to separate it from past products.
IV. The CEO will begin to cultivate a new mindset within the organizations. Although they have had huge success with other…