The crowd quiets, anticipative of the results. The O2, able to hold twenty-thousand people, is crowded. Many sit at round tables on the floor level, claimed by nominees, their guests, and other celebrities whose smiling, unmistakable faces are found on screens internationally; the others line the sides of the massive arena. “And the winner of the MasterCard Album-of-the Year is… the Arctic Monkeys.” For the third time in their career, the Arctic Monkeys are called to the stage of the Brit Awards. The chorus of “Do I Wanna Know?” sounds loudly throughout the venue, although it is masked by the cheers and clapping of fans and celebrities alike. The glittering blue lights of the screens now parade the Arctic Monkey’s name in layers of dancing
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They quickly learned how to play, gathered some friends to play other instruments, and rose to success, becoming the most famed group to come from Sheffield. The genres encompassed by the Arctic Monkeys are Sheffield Indie, Permanent Wave, and Indie Rock. What these three genre tags share is this: alternative. The Every Noise at Once database categorizes the genres with these words, many of which accurately describe the Arctic Monkeys music; these are “time,” “love,” “blue,” “heart,” and “modern.” Although the descriptors seem common to music in general, they are especially prevalent in the alternative music sphere, where the Arctic Monkeys sit comfortably. The word “indie” is an abbreviation for independent, which coincides with the definition of alternative music – indie rock bands produce whatever kind of rock they want, with a particular avoidance of sharing the limelight with pop or mainstream music. The Arctic Monkeys fit into the overall sphere of alternative music, which is defined by dictionary.com as, “a catch-all term for the newest rock music, which has not been around long enough to acquire a specific name.” Although there isn’t a specific type of music, alternative moves against the norm. This ideology is reflected by the Arctic Monkeys: their debut album, released in 2006, is titled Whatever People Say I Am, That’s What I’m Not; later in their career, they released a song titled “Who the Fuck are Arctic Monkeys?”. There is a blatant disregard of convention, but the world of indie rock is building its own conventions, namely, defiance. What better way to demonstrate both defiance and appeal than the culturally recognized “mic drop”? Rhetorically, Alex Turner made a bold move out of the ethos he, independent of the band at this particular point, possesses. Following a sensational speech about rock ‘n’ roll, he drops the
They quickly learned how to play, gathered some friends to play other instruments, and rose to success, becoming the most famed group to come from Sheffield. The genres encompassed by the Arctic Monkeys are Sheffield Indie, Permanent Wave, and Indie Rock. What these three genre tags share is this: alternative. The Every Noise at Once database categorizes the genres with these words, many of which accurately describe the Arctic Monkeys music; these are “time,” “love,” “blue,” “heart,” and “modern.” Although the descriptors seem common to music in general, they are especially prevalent in the alternative music sphere, where the Arctic Monkeys sit comfortably. The word “indie” is an abbreviation for independent, which coincides with the definition of alternative music – indie rock bands produce whatever kind of rock they want, with a particular avoidance of sharing the limelight with pop or mainstream music. The Arctic Monkeys fit into the overall sphere of alternative music, which is defined by dictionary.com as, “a catch-all term for the newest rock music, which has not been around long enough to acquire a specific name.” Although there isn’t a specific type of music, alternative moves against the norm. This ideology is reflected by the Arctic Monkeys: their debut album, released in 2006, is titled Whatever People Say I Am, That’s What I’m Not; later in their career, they released a song titled “Who the Fuck are Arctic Monkeys?”. There is a blatant disregard of convention, but the world of indie rock is building its own conventions, namely, defiance. What better way to demonstrate both defiance and appeal than the culturally recognized “mic drop”? Rhetorically, Alex Turner made a bold move out of the ethos he, independent of the band at this particular point, possesses. Following a sensational speech about rock ‘n’ roll, he drops the