September 25, 2014
Final Exam Essay
The Apple sport watch will change the relationship individuals have with technology. It will replace wallets, ipods, health trackers and phones creating an all-in-one experience of self-expression. The watch is innovative portable technology that only Apple can provide.
Apple users whom employ the devices full capabilities will stay connected and motivated towards a healthier life. The Apple sport watch never stops thinking of ways to keep individuals moving. All day tracking capabilities helps create, manage and accomplish personal goals.
This product is not only for those interested in health and fitness but also for progressive people driven by design. Innovator and Early adopters will gravitate towards the wearable technologies appearances and relish the products proficiencies. The watch will make anyone proud to be an Apple user.
Innovative materials that provide durability in lightweight finishes coupled with relevant technology sets Apple sport watch apart from market …show more content…
The starting price will however serve as a strong predictor of its quality. Apple Sport watches will start at $349 for the 38mm screen. The larger display, 42mm, will increase the price point to $449. Each base priced watch will come with a standard sports band. Sports band will come in a variety of colors for customizability, each sport band will be priced a $49. Additional bands for personalization will be as follows: Classic buckle band; $99, Leather Loop $139, Modern Buckle; $159, Milanese Loop; $199, Link Bracelet $239.
Placement:
With a focus on convenience, location and maximizing number of outlets, Apple sport watches will be sold globally in Apple stores, online and at authorized retailers such as Sporting Goods & Athletic Wear. Both direct and indirect distribution will be utilized to meet consumer and organizational needs.