Essay on The Apple Corporation

3452 Words Mar 26th, 2014 14 Pages
The Apple Corporation
Bus431: Marketing Strategy

CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student Signature: Cynthia M. Cantu

Table of Contents

Organizations Background…….……………………….……………………………………...4
Business Strategy………………………………………………………………………………4-5
Mission………………………………………………………………………………………….5
Vision…………………………………………………………………………………………...6
Competition…………………………………………………………………………………… 6-7
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The Apple Corporation designs, manufactures, and markets mobile communication, media devices, personal computers, and portable digital music players. Apple products include iPhone, iPad, iPod, Mac, Apple TV, and also a variety of professional software application such as iCloud. “Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers” (Apple, 2011).

Business Strategy
Apple strives at commitment, bringing user experience to customers through innovation in hardware, software, peripherals, and services. Apple’s business strategy leverages unique ability to designing and developing operating systems, hardware, application software, and services to provide customers new products, and solutions. Competitors continue to imitate Apple's products while trying to add a spin to innovation. Apple holds the advantage due to the relationship between iPod and iTunes, and Apple continues to introduce new products as the “First innovators”. The company continually re-invents products to remain focused and avoid price competition in the product market. Using core competencies in different product markets by inventing multi-product strategies decreases Apple's threats among rivalries. Related diversification allows the company to share resource

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