The annual NCAA men's basketball tournament is still among the biggest draws on the sports calendar for sponsors looking to get in front of large audiences.” Even as TV ratings drop for some major U.S. sporting events. The National Collegiate Athletic Association's three-week tournament is the second-largest generator of national TV ad dollars among all U.S. sports' post-seasons, trailing only the NFL.” (Reuters)
“More than 41 percent of all fans surveyed knew that Coca-Cola is the NCAA’s official soda, making it the NCAA’s most recognized partner for a second straight year. Coca-Cola in 2013 renewed its NCAA sponsorship, which began in 2002, with an 11-year deal. Nearly half (46 percent) of the avid fans polled were aware of the partnership,
“More than 41 percent of all fans surveyed knew that Coca-Cola is the NCAA’s official soda, making it the NCAA’s most recognized partner for a second straight year. Coca-Cola in 2013 renewed its NCAA sponsorship, which began in 2002, with an 11-year deal. Nearly half (46 percent) of the avid fans polled were aware of the partnership,