China Airlines Case Analysis Essay

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Analysis on China Airlines
When China Airlines was founded in 16th December 1959, it had TWD 400,000 registered capital, 26 aircraft fleets, and two PBY aircrafts supported by the Republic of China government. Before having its own routes developed, China Airlines concentrated on operating charter flights more as a military service, including cargo supplies, and it inaugurated the first domestic flight flying from Taipei to Hualien in 1966. Following the introduction of Caravelle and Boeing 727—100s, the airline launched its first international flights from Taipei to South Vietnam, Hong Kong and Japan. With the first two Boeing 707 aircrafts being bought, carrying passengers from Taipei to San Francisco via Tokyo. This had transformed the company
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Price, service, welfare, and security has to be reconstruct for customer and employees. This has to be taken into consideration as priority to ensure the company has the competitiveness to survive in the market. Additionally, highly attention should be paid to the political situation between Chinese government and Taiwan. A potential threat can cause undesirable outcomes to the future of the company.
• After joining WTO, the difficulty has raised due to more competitors enter the business
• With the economic depression this is making people in the country unwilling to travel overseas
• Having too much background from the government might become a threat to the country because of China pressurising the nation
• Most of Taiwan’s economic is rely on exporting goods. Therefore, distractions create by Chinese government can cause serious damage to the airline itself and the nation
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Investor protection, risk management, industry overview and customer care. Sustainability governance is a big section under investor protection. Thus, to strengthen and enforce sustainable governance a corporate sustainability committee is required. The committee sets the goals and direction for the airline company. Action plans are then planned by executive secretary and teams under the committee will be assigned for implementation afterwards. This is to ensure the stakeholders are protected under their right to provide a sustainable development and share the returns that it brings. Risk management is another aspect that requires attention too. Due to the rapid changing nature of domestic and global financial market, a more detailed report needs to be include to reduce the different types of risk from happening. Therefore, the company will break risk management section into three small teams that works on different task. Legal & insurance division, corporate safety office and finance division. Each one of them have to focus on specific missions that was given. Legal and insurance division are giving advice on prevention and handling legal issue that can strengthen legal compliance. Corporate safety office are integrated and managed risk to flight safety, airline security, ground safety, emergency response and environment. Finance division therefore had to work on managing

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