In this ad, the product appeals to all cat owners because …show more content…
Since the intended layout made you uncontrollably pay more attention to the heavy side you didn’t pay much attention to the gray cat easily hiding behind the curtain and chair. However, the cats golden eyes show how it has been watching you the entire time. Additionally, the small gray text at the bottom saying “Visit Freshstep.com for more games & rewards” allows more consumer interaction and a way to learn more about the product while having fun. The ad then assures you in smaller gray text that “[…] you might start wondering where your cat went” which explains that the reason you couldn’t find the cat was because of the odor shield technology in the cat litter and the Febreze freshness. With the extra time spent on the ad, the brand made a lasting impression and increased the chance that the consumer will choose the