Essay about The Alli Weight Loss Advertisement

790 Words Feb 16th, 2010 4 Pages
Alli Weight Loss Plan Advertisement

The “Alli Weight Loss Plan” advertisement in the January 18th 2010 issue of People magazine is effective because of the informational packed two-page spread, the vibrant multicolored picture, and the way the bold banner intertwines with the emotion in the picture. The “Alli Weight Loss Plan” advertisement is effective because of the informational packed two paged spread. The first page has six separate informative blocks, with breaks in between the different blocks, to give the reader a chance to interpret the information. The second page is completely covered in a vibrant colorful picture. Consequently, Attention is drawn to reading the six separate topics and viewing the colorful
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The advertisement emphasizes that consumers taking Alli can still enjoy their favorite foods just in smaller portions. The final block is colored in yellow and is titled “you can lose weight easier with support.” The sixth block explains how Alli Weight Loss Plan users will be able to have personalized weight plans made for them on myali.com. There is also a small sub topic that states Alli is FDA- approved, which assures readers that the Alli Weight Loss Plan is safe and legitimate. All six blocks provide readers with plentiful amounts of educational, nutritional, and governmental information about the Alli Weight Loss Plan that helps readers decide if the product is for them. The second page of the Alli Weight Loss Plan advertisement is a vividly bright picture of a late twenties to early thirties brunette woman grocery shopping. The young lady has her head thrown way back and has a confident smile on her face. The young lady is pushing a grocery cart bursting at the seams with healthy foods, such as huge succulent pineapple. The background is blurred on the intense, colorful picture, but can still be interpreted as a grocery isle of a grocery store. The second page of the “Alli Weight Loss Plan” advertisement has an excellent picture, which gives the reader an insight of what the advertisement is about. The bold colorful banner intertwines with the emotion of the vibrant colorful picture. The banner is titled “eat

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