Las Vegas Case Study Essay

Superior Essays
STUDY CASE 18

ARTICLE’ NAME : Las Vegas, Nevada, USA

AUTHOR : John Swarbrooke and Susan Horner

1.0 SUMMARY OVERVIEW

Las Vegas, Nevada , USA was well known as a place of gambling center around the world. Las vegas in other word was called“The Meadows” in Spanish known as being an oasis-like valley because attracted Spanish travellers on their own way Los Angeles during the gold rush. Based on my reading, Las Vegas Convention and Visitor Authority information stated that reason for visiting Las Vegas in year 2003 and year 2004 for vacation, convention, visit friends and relatives, to gamble, attend special event, to get married, just passing through and doing other business. Las Vegas managed to attract international visitors to the city
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The city became main focus in order to attract the large business groups to help gain some improvement during traditionally slower periods of the week ( McCracken,1997). Thus , the number of growth of visitor coming are increases because it is an convenient resort location. Apart from that, thus meetings and convention outgrow the Las Vegas Convention Center though it preceeded all of the modern day convention centers of the hotel-casini world and the sector has since become and important source of revenue for the Las Vegas industry. The people so called businessman and businesswomen may enjoy their free time to fit in some activities like entertainment, played gambling in order to release some stress regard on their work. This will give some opportunities to the country in order to build and modified in term of service and accommodation.
The gaming industry are still dominate of the Las Vegas tourism industry and generate large revenue. This will became the factor why the tourist, visitor and traveller might want to come in Las Vegas. It could be as a travel motivator for them either to seek for leisure, business or other purposes. It is also can increase the economic growth since the currency of USA are higher but it will not affect people to come there since it is good place for vacation or holiday and good in term of services and
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We can see that the demand to get married in Las Vegas are getting higher because of the regulations, attraction, the uniqueness of the place also in the terms of service that have been provided. Based on my reading in this case study, Las Vegas have more than 50 wedding chapels in the city. Moreover, the number of couple getting married in this city are huge in number which is more than 100 000 couples and obtain the wedding license every year in Las Vegas. Different from other country, Las Vegas did not required the blood tests and no waiting period. So, this is the main reason why couples would like to getting married in the Las Vegas. Its become more popular when the celebrities also held their wedding in this city. Regarding on this trend, many organization take this big opportunity to take part in organize any style of wedding for example exchanging vows o motorcycle at a chapel’s drive up window. Suprisingly , our world known celebrities which is Elvis Presley also getting married in Las Vegas and his wedding kind of exotic one which is getting married in a hot air balloon. Another theme for wedding also included for example Hawaiian, fairy tale, star trek, goth and so on. There are so many choice on theme that couple also can choose what kind of the wedding they

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