Policy makers all over the world have sought an “age of creativity” for its economic purpose. They believe that the emergence and functioning of such an age depends on the health of creative industries. However, there is a boosterish view on the term ‘creativity’, meaning that the creative industries are great but it is also flawed due to the significant and unique difficulties it harbours. This essay will discuss some of the reasons on why I strongly agree with this proposition but will also acknowledge that there are certain limitations that come with it.
To begin with, what is an age of creativity? An age of creativity is a knowledge economy that has moved past manufacturing and focuses solely on creative thinking and innovation. The Creative …show more content…
Their involvement became significant yet problematic at the same time. It was significant as it opened up space for more extensive government involvement and support. For example, James Cameron, one of the elite in the film industry, has announced that the next three sequels of the film Avatar will be shot in New Zealand. This will assist in promoting New Zealand and therefore allow our tourist industries to benefit. The Legend of the Seeker is another example of a New Zealand based television show that has brought social, cultural and economic benefits as well as implications to the individual, organisation and wider creative industries. This is similar to other block-buster films such as Lord of the Rings, The Hobbit and Avatar. Benefits include increase in tourism as this creative project showcases New Zealand’s environment. It also gives kiwi actors exposure and allows for commonality. It also leads to more job opportunities in the film industry; people receive training and can be utilised in other areas and can attract talent from other countries. In addition, the involvement of an American might boost the show’s popularity and production since there is more well-known people involved. However, jobs are only temporary; therefore they will have to find other means of making money. If the show does not succeed …show more content…
These aspirations include enforcing cultural policies, although not legally, to assist in the development of national identity and cultural well-being. This shows that the government is not just interested on the economic side of the creative industries. New Zealand is under the threat of Americanization. Most of what we see on television is produced in America. Therefore, New Zealander’s are encouraged to develop more New Zealand content. This is a positive aspect as this creates more job opportunities. Logan (2000) states that “the arts enhance the moral environment and support the emotional and spiritual health of a society”, meaning it ties us all to one another. For example, we could relate ourselves to a certain character on Shortland Street. The common identity gives them a point of reference. However, because of our personal values and our attitude towards art does not mean the policy will be successful. There are pressures, nonetheless, that accompany cultural policies such as increased competition for resources and tension between policy makers and creative people. It pushes people to be dealing with creativity that has a commercial aspect to it and pushes the government to fund creative people that are already well established. In addition, the government were also being elitist in their approach as they had a
To begin with, what is an age of creativity? An age of creativity is a knowledge economy that has moved past manufacturing and focuses solely on creative thinking and innovation. The Creative …show more content…
Their involvement became significant yet problematic at the same time. It was significant as it opened up space for more extensive government involvement and support. For example, James Cameron, one of the elite in the film industry, has announced that the next three sequels of the film Avatar will be shot in New Zealand. This will assist in promoting New Zealand and therefore allow our tourist industries to benefit. The Legend of the Seeker is another example of a New Zealand based television show that has brought social, cultural and economic benefits as well as implications to the individual, organisation and wider creative industries. This is similar to other block-buster films such as Lord of the Rings, The Hobbit and Avatar. Benefits include increase in tourism as this creative project showcases New Zealand’s environment. It also gives kiwi actors exposure and allows for commonality. It also leads to more job opportunities in the film industry; people receive training and can be utilised in other areas and can attract talent from other countries. In addition, the involvement of an American might boost the show’s popularity and production since there is more well-known people involved. However, jobs are only temporary; therefore they will have to find other means of making money. If the show does not succeed …show more content…
These aspirations include enforcing cultural policies, although not legally, to assist in the development of national identity and cultural well-being. This shows that the government is not just interested on the economic side of the creative industries. New Zealand is under the threat of Americanization. Most of what we see on television is produced in America. Therefore, New Zealander’s are encouraged to develop more New Zealand content. This is a positive aspect as this creates more job opportunities. Logan (2000) states that “the arts enhance the moral environment and support the emotional and spiritual health of a society”, meaning it ties us all to one another. For example, we could relate ourselves to a certain character on Shortland Street. The common identity gives them a point of reference. However, because of our personal values and our attitude towards art does not mean the policy will be successful. There are pressures, nonetheless, that accompany cultural policies such as increased competition for resources and tension between policy makers and creative people. It pushes people to be dealing with creativity that has a commercial aspect to it and pushes the government to fund creative people that are already well established. In addition, the government were also being elitist in their approach as they had a