A Hyundai advertising commercial, promoting The 2017 Hyundai Elantra with auto emergency breaking with pedestrian detection, “a car that doesn’t get distracted”. In this advertisement, two women are in the car, one driving and one in the passenger’s seat. They are both checking out Ryan Reynolds, a male actor and producer, who is presented multiple times. Every person in the commercial is a clone of Ryan Reynolds. As they are driving through “Ryanville” they seem to be fixated on him riding a bike, playing football, giving himself a speeding ticket, being a construction worker, basically being distracted by his appearance. The women almost end up hitting Ryan the dog walker. Just before doing so, the car pedestrian detection comes to the
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Until they put a black male and a white woman on the poster. The African American male is wearing all black, and the white woman is wearing all white, her hair is also white. What makes this advertising racist is the fact that the woman, with this fierce and aggressive dominate face, is grabbing onto the black male’s jaw. The male has this fearful look on his face as if he had just lost his sole. The billboard is presenting an image that shows white people as being better and more powerful, and black people as weak, and less powerful.
Lewis Gordin and Jean-Paul Sartre both focus on bad faith and existential phenomenology. Existential phenomenology is used to describe a human experience of existence, living while adapting to your environment and determining values, purposes, emotions, choices, essentially freely discovering life for themselves as it is being lived. You are a product of your choices, and new choices are always open to be made. However, certain identities are presented in a certain way, determining once …show more content…
Both marketing advertisements can be recreated to eliminate those stereotypical boundaries. The Hyundai advertising commercial could have used both a male and a female driver, and instead of being distracted by attractive people, they could use a less inappropriate distraction. Create a distraction that is understandable, like a child in the back seat coughing. This way the advertisement wouldn’t be sexist by using both a female and male driver. Also, create a distraction that is important, not saying that paying attention to the road while driving isn’t important, but paying attention to your child that is coughing repeatedly deserves some attention. The PlayStation billboard poster could have easily just mentioned, “PlayStation Portable White is coming”. If they wanted to add a black man and a white woman to the billboard to reference the black and white PSP, they could have made both of them appear equal. They could have been smiling and giving each other a high five, instead of making one look more dominate than the other. Peoples views on a group is a problem when it comes to identity, it bounds these groups to a specific type and there is little to no escaping that
Until they put a black male and a white woman on the poster. The African American male is wearing all black, and the white woman is wearing all white, her hair is also white. What makes this advertising racist is the fact that the woman, with this fierce and aggressive dominate face, is grabbing onto the black male’s jaw. The male has this fearful look on his face as if he had just lost his sole. The billboard is presenting an image that shows white people as being better and more powerful, and black people as weak, and less powerful.
Lewis Gordin and Jean-Paul Sartre both focus on bad faith and existential phenomenology. Existential phenomenology is used to describe a human experience of existence, living while adapting to your environment and determining values, purposes, emotions, choices, essentially freely discovering life for themselves as it is being lived. You are a product of your choices, and new choices are always open to be made. However, certain identities are presented in a certain way, determining once …show more content…
Both marketing advertisements can be recreated to eliminate those stereotypical boundaries. The Hyundai advertising commercial could have used both a male and a female driver, and instead of being distracted by attractive people, they could use a less inappropriate distraction. Create a distraction that is understandable, like a child in the back seat coughing. This way the advertisement wouldn’t be sexist by using both a female and male driver. Also, create a distraction that is important, not saying that paying attention to the road while driving isn’t important, but paying attention to your child that is coughing repeatedly deserves some attention. The PlayStation billboard poster could have easily just mentioned, “PlayStation Portable White is coming”. If they wanted to add a black man and a white woman to the billboard to reference the black and white PSP, they could have made both of them appear equal. They could have been smiling and giving each other a high five, instead of making one look more dominate than the other. Peoples views on a group is a problem when it comes to identity, it bounds these groups to a specific type and there is little to no escaping that