For behavioral finance, you picked a good subject which is the 401k plan. A lot of companies do influence their employees to join the 401k savings plan. When I first started working no one told me how essential 401k was. I started investing only 2% of my paycheck. It’s not until I switched jobs and was getting advice from several people on how much to invest. Currently, I invest 6% of my paycheck. I have more saved in 2 years than I did when I was previously investing in 2% at my prior job. I was influenced by my current peers to follow their trend which is aligned with my financial goals.
